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Flipkart's Big Billion Day sale begins on September 23, 2025, and it's looking to be one of the year's biggest shopping events. Though deals will range from electronics to accessories, this time around, the focus is on high-end smartphones. Big names like Apple, Samsung, Google, and Nothing are all part of the discount wave, making it the perfect time to upgrade if you’ve been eyeing a flagship. Here are five top picks worth checking out during the sale.

Google Pixel 9: Flagship Experience at a Mid-Range Price

Launched just a year ago, the Pixel 9 continues to maintain its ground with a dual-camera system powered by Google's Tensor G4 chip and solid battery life. On the Big Billion Day sale, it will come down to merely Rs 34,999 with bank offers—earning a place among the best value-for-money flagships this season.

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iPhone 16 Pro: Apple's Flagship at Half the Price

The iPhone 16 Pro is one of the most highly awaited offers in the sale. With the A18 Pro processor, triple camera, and Apple Intelligence features, it offers best-in-class performance. Flipkart has announced that it will be priced at Rs 69,999, almost 50% less than its original price.

Samsung Galaxy S24 Ultra: The Powerhouse Performer

Samsung's Galaxy S24 Ultra, powered by the Snapdragon 8 Gen 3, is still a go-to option for those seeking all-out flagship power. The Ultra will be priced below Rs 80,000 during the Flipkart sale, a substantial reduction from its launch price.

Nothing Phone 3: Style Meets Substance

For those who prefer their phone to be different, the Nothing Phone 3 offers the Glyph Interface, Snapdragon 8s Gen 4 chip, and a triple camera setup on the back. When it goes on sale, this creatively styled flagship will be priced at approximately Rs 34,999, firmly in the premium-for-less category.

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Samsung Galaxy S24 (Snapdragon Model): A New Launch at a Lower Price

The Snapdragon 8 Gen 3-powered re-released Galaxy S24 is another serious contender. It offers Samsung's flagship performance at a lower price, which should be around Rs 40,000 during the Big Billion Day sale.