• Source:JND
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X, the new revamp of the microblogging website Twitter, has been in the news for sweeping changes in branding across the web and smartphone apps. The CEO and owner aim to transform the platform into a "super app" that can do tasks of multiple apps, including social media, online communication, banking and more. Amid this craze, owner Elon Musk posted a graph of monthly users and claimed the numbers touched a "new high" with over 541 million.

The graph does not have a specific month in which it peaked at 541,562,214. But considering the posting time, these are probably from July. The update came amid the branding turmoil undertaken to tear away all the traces of iconic Larry Bird from the microblogging app and organisational changes. According to Reuters, X also plans to accelerate advertising revenue with the overhaul.

Also Read: X: Musk Rolls Out Ad Revenue Sharing In India, Other Countries; How To Earn Money

Elon Musk said: "X monthly users reach new high in 2023," and shared a picture of the graph with 541 million users. Musk added that these figures were derived after the subtraction of a huge number of bots from the app. The remarks came amid a series of comments from X's staff that the platform continues to gain traction despite the launch of Threads, a text-based rival from Meta.

According to the report, 229 million monthly active users tuned to Twitter until May 2022. This number rose to 259.4 million in November 2022. Ever since Musk's takeover, the company introduced rigorous changes to the app, including the introduction of Twitter Blue (now X Blue) and the departure of legacy blue ticks. Recently the company opened up its ad revenue-sharing program worldwide to help creators "earn a living" through uploading engaging posts on the platform.

Also Read: Twitter Is Now 'X' As Iconic Blue Bird Flies Away

Musk also hired a new CEO (Linda Yaccarino) to serve as the boss of X and further his endeavour to transform the app into a super package that can go beyond microblogging. Beyond the promising numbers, Musk also added in a previous update that X's cash flow continues to remain negative due to a 50 per cent reduction in ad revenue and debt burden.