- By Vikas Yadav
- Tue, 19 Mar 2024 11:12 AM (IST)
- Source:JND
YouTube Update For Creators: Video streaming platform YouTube announces new features for creators and users at regular intervals. In a recent move, the company is now bringing a new tool within Creator Studio to allow creators to disclose when a realistic piece of content was produced using generative AI. The synthetic media includes content which may be mistaken for an actual person, event or place.
The disclosures shall appear as labels in the expanded description or the video player UI. However, content that appears unrealistic or incorporates animation does not require an explicit disclosure. "We're not requiring creators to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance," YouTube said.
The new label aims to strengthen transparency and build trust between the creator and the viewer. The company shared three examples where disclosure is required: replacing the face of a person with another, generating a person's voice synthetically, altering footage such as claiming a synthetic video as real on sensitive topics or depicting fictional events in a realistic setting.
YouTube Creator Studio 'Altered Content' option. (Image:YouTube)
On the other hand, if AI is used to generate captions, scripts or content ideas, a creator can skip disclosing AI use. Moreover, content that involves unrealistic content such as animation, fantasy world, colour grading, adding filters, special effects, beautification or other enhancements can also pass the non-disclosure test in most cases.
While the label to mark content as AI-generated will appear in the description of most videos, a "more prominent label" may appear on sensitive topics such as news, health, finance, elections and more. The change will start appearing across YouTube in the coming weeks.
The company will also resort to "enforcement measures for creators who consistently choose not to disclose this information". Regardless of the creator's disclosure, YouTube may add a label to content if the video has the potential to mislead to confuse people.