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- By Ashish Singh
- Mon, 13 Nov 2023 06:03 PM (IST)
- Source:JND
As YouTube strengthens its grip on global ad blocker users, it finds itself in a contradictory situation. According to Malwarebytes, as of November 9, YouTube was still displaying Total Adblock advertising, in violation of its own terms and conditions, which restrict the use of any ad blocker.
While YouTube has said clearly that it has no connection with some of the advertisements presented on the platform under the brand name Total Adblock, certain major questions arise regarding the extent of its control over advertising content. With an ad for an ad-blocking browser extension, the platform emphasises the choice between advertisements and a premium subscription.
However, Malwarebytes reports that YouTube’s struggle in regulating its own ads could be another cause for the need of ad blockers. In some cases, users might be looking for an ad-free and virus-free experience, although they do not have the financial means to pay a subscription.
Similarly, YouTube's recent anti-ad blocking push has led to an unanticipated increase in uninstalls. Several ad-blocking businesses claim that since YouTube began alerting users who attempted to watch videos with the usage of ad blockers, the number of people uninstalling their products has dramatically increased.
One such company called AdGuard has revealed that the number of its Chrome's extensions’s uninstalls per day reached more than eleven thousand after YouTube changed its policy on October 9, in contrast with six thousand daily uninstalls before YouTube’s policy change, reported by Wired. This trend indicates that platforms struggle to find the middle ground between user experience, advertising, and users who desire a seamless online experience.