- By Alex David
- Mon, 29 Sep 2025 06:01 PM (IST)
- Source:JND
YouTube has formally launched its new Premium Lite subscription in India, which provides users with an ad-free experience at a fraction of the cost compared to the standard YouTube Premium plan. The new plan is priced at Rs 89 per month and it’s designed to offer viewers an affordable way to experience content with fewer disruptions.
What Is YouTube Premium Lite?
According to YouTube’s blog post, Premium Lite features ad-free video watching on most videos across all devices, including smartphones, laptops and smart TVs. But the company pointed out that ads could still be seen on:
- Music content
- YouTube Shorts
- During searches or browsing
This is then a YouTube Premium Lite Pick, if you will – aimed solely at cutting out interruptions from video footage.
ALSO READ: How To Apply Baal Aadhaar For Children Under 5 Years: Step-by-Step Guide
Availability in India
Premium Lite is already being rolled out in India and should become nationwide in the weeks to come. The company pointed out at the launch stating that it continues to focus on catering to its user base with various subscription options.
Premium Lite vs YouTube Premium
Here’s how the two subscription tiers compare in India:
Credits: Youtube
YouTube Premium Lite
- Price: Rs 89 per month
- Ad-free viewing of most videos (including fashion, beauty, news, and gaming content)
- Does not include YouTube Music
- No downloads or background play
YouTube Premium
- Price: Rs 149 per month
- Full ad-free experience across all videos
- Includes YouTube Music subscription
- Offline downloads and background play
ALSO READ: Google Is Now Tracking Your Phone More As Chrome And Gemini Change
Why It Matters
YouTube said it now has over 125 million subscribers worldwide, including trial members, for its Music and Premium services. With Premium Lite, the platform is chasing a broader audience in India that’s looking for ad-free views without continuing to pay for bundled features such as music or offline downloads.
The move is part of YouTube’s strategy to provide low-priced tiered subscription options to suit varying viewing habits and provide premium features to millions of users in India.