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YouTube will retire the Trending Page on July 21, marking the conclusion of a feature that has been part of the platform since 2015 and that once served as the go-to space for the most popular videos across the site. Originally conceived to give viewers a quick lens on viral phenomena and up-and-coming creators, usage of the page has dwindled as user behaviour has changed. The majority of viewers now rely on the Home feed, Shorts, search auto-complete, and community posts to encounter videos that are gaining traction. The company’s strategy will now centre on bespoke discovery mechanisms alongside YouTube Charts, which will become the primary source for monitoring popular content across defined categories.

Why is YouTube Removing its Trending Page?

YouTube’s disclosure noted that both the Trending Page and the auxiliary Now Trending list have recorded a consistent, marked decline in user visits over the past five years. Enhanced personalisation on the Home feed—capable of curating a stream that adapts to the interests of each user—has rendered a singular, ever-static list redundant.

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The platform further recognised that the Trending Page had begun to function as a metric that creators flaunted, a form of social proof, rather than as a genuine instrument for users seeking to encounter novel and emergent trends.

What’s Next?

YouTube Charts is now the dedicated destination for content currently making the biggest waves, with the following categories already live:

  • Trending music videos
  • Weekly top podcasts
  • Movie trailers
  • More categories are expected to be added over time.
  • For gaming videos, trending content will remain accessible on the Gaming Explore page.

Audiences may continue to turn to the Home Page, Explore Page, subscriptions feed, and the ongoing stream of personalised recommendations to find the most talked-about uploads.

What It Means for Creators

Creators may still track emerging trends via the Inspiration tab within YouTube Studio, and the personalised recommendations system will keep delivering relevant videos to ever-expanding viewer groups.