- By James Kuanal
- Sun, 15 Sep 2019 06:37 PM (IST)
- Source:JND
New Delhi | Jagran Tech Desk: Food delivery giant Zomato has recently launched its video streaming service. Its OTT service will allow users to watch food review, recipe, among others. The video streaming service may give a tough competition to Netflix, Amazon Prime and Hotstar. Initially, around 18 shows will broadcast from September 16 that will be available on the app.
On this new video platform of Zomato, users will get to see shows like comedy, reality, celebrity and fiction in addition to food categories. Users will also be able to watch three to 15-minute videos of sneak peek restaurant stories.
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Zomato will provide over 2000 videos in its video streaming service. Indian users will be able to access Zomato Originals, sneak-peak recipe videos, among others. Its videos can only be accessed in India, while sneak-peek recipe videos can be accessed from any country of the world.
As per Zomato CEO, the video streaming feature is being added to make the app more engaging with user's food interest. Videos of master chefs like Sanjeev Kapoor, Sumukhi Suresh and Sahil Shah will be shown on original recipe video of Zomato.
The food videos will be available in portrait mode to aid mobile viewers. "They are primarily shot in a vertical frame, which is ideal for app-based mobile viewing. The playlists will help you get started and binge your way through," said Zomato as quoted by YourStory.
All these videos will not be longer than 15 minutes. It will feature shows in both Hindi and English languages. Currently, the company has more than 70 million active users in India with presence is almost 500+ Indian cities.
