- By Ridam Sharma
- Thu, 10 Jul 2025 12:57 PM (IST)
- Source:JND
Highest Paid On Instagram: We live in the digital age, where everything is at your fingertips, and the social media market is on the growing spree, especially on Instagram. A significant social app like Instagram has grown into something much greater than just a platform for posting photos. It is a global market now, with the growing significance of social media, along with influencer business across the globe. The platform has given name and fame to numerous people globally, who have become international stars with massive followings and whopping multimillion-dollar fortunes.
Each year, the list of highest-paid celebrities on Instagram highlights the profitable social media name and fame in today’s world. People from all sectors like sports, music, dance, fashion and even education and health are charging hefty amounts for a promotional post. Do you know how much celebrities charge for a post? The amount of money is proportionally equal to their following and their influence on social media platforms.
The social media market has seen the most competition in recent years, and surprisingly, the list is not just about influencers, but also includes celebrities who enjoy a huge fan base online and offline. The rise of social media has significantly added to the overall earnings of these stars. To know more, here is a list of the top 20 highest-paid celebrities in the world, according to the statistics by Influencer Marketing Hub.
Who Is The World’s Highest-Paid Celebrity On Instagram?
As of 2025, Football legend Cristiano Ronaldo is the highest-paid celebrity on Instagram across the globe, with a massive following of 660M followers. He charges Rs 27 crore per post. Following him, Lionel Messi, also a football legend, has an enormous Instagram following of 506 million. He reportedly charges around Rs 22 crore per post on Instagram. Apart from them, diva Selena Gomez, fashion icon Kylie Jenner, singing sensation Taylor Swift and others are also among Instagram’s highest-paid celebrities in the world.
Celebrity Instagram Earnings (Image Credit: The Daily Jagran)
Who Is The Highest-Paid Indian Celebrity On Instagram?
Cricket icon Virat Kohli is the highest-paid Indian celebrity on Instagram, and surprisingly, he is the only Indian among the other top 20. He has around 273 million followers on Instagram and charges around Rs 12 crore per post. The cricket star has established himself among the global cricket talents, which showcases that his popularity goes far beyond the boundary of the cricket field.
Celebrity Instagram Earnings (Image Credit: The Daily Jagran)
List Of Top 20 Instagram’s Highest-Paid Celebrities:
| Rank | Celebrity | Instagram followers | Estimated price per post (in USD) | Estimated price per post (in INR) |
| 1 | Cristiano Ronaldo | 660 million | $3,234,000 | Rs 27 crore |
| 2 | Lionel Messi | 506 million | $2,597,000 | Rs 22 crore |
| 3 | Selena Gomez | 418 million | $2,558,000 | Rs 22 crore |
| 4 | Kylie Jenner | 393 million | $2,386,000 | Rs 20 crore |
| 5 | Dwayne Johnson | 393 million | $2,326,000 | Rs 20 crore |
| 6 | Ariana Grande | 374 million | $2,264,000 | Rs 19 crore |
| 7 | Kim Kardashian | 356 million | $2,176,000 | Rs 18 crore |
| 8 | Beyonce Knowles | 310 million | $1,889,000 | Rs 16 crore |
| 9 | Khloe Kardashian | 302 million | $1,866,000 | Rs 16 crore |
| 10 | Justin Bieber | 294 million | $1,763,000 | Rs 15 crore |
| 11 | Kendall Jenner | 286 million | $1,758,000 | Rs 15 crore |
| 12 | Taylor Swift | 280 million | $1,611,000 | Rs 14 crore |
| 13 | Jennifer Lopez | 247 million | $1,497,000 | Rs 13 crore |
| 14 | Virat Kohli | 273 million | $1,384,000 | Rs 12 crore |
| 15 | Nicki Minaj | 224 million | $1,344,000 | Rs 11 crore |
| 16 | Kourtney Kardashian | 218 million | $1,343,000 | Rs 11 crore |
| 17 | Miley Cyrus | 212 million | $1,276,000 | Rs 11 crore |
| 18 | Katy Perry | 203 million | $1,220,000 | Rs 10 crore |
| 19 | Neymar da Silva | 231 million | $1,141,000 | Rs 9 crore |
| 20 | Kevin Hart | 176 million | $1,071,000 | Rs 9 crore |
Source: Influencer Marketing Hub
Important: The followers count of the celebrities is as of July 10th, 2025.
As the online world continues to evolve, so is celebrity power rising sky. The 2025 list spotlights a multigenerational, multicultural group of worldwide icons, each with their brand worth, which results in the highest paying scale for endorsements and collaborations. The highlight of the list was Virat Kohli's presence on the list, which is a pride for Indian representation worldwide and motivates millions of fans and potential influencers. Another highlight was that the list is inclusive of all sectors. The people from all sorts of life, fashion, fitness, lifestyle, and more are making a name and building a fortune for themselves through social media platforms.