• By Sakshi Srivastava
  • Tue, 15 Jul 2025 06:04 PM (IST)
  • Source:JND
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Starbucks Secret Menu: Starbucks is letting the cat—or rather, the Cold Brew—out of the bag. In a move that’s sure to thrill its most dedicated devotees, the coffee giant has officially launched a 'Secret Menu' inside its mobile app, giving fans easier access to off-menu customizations.

What’s New In Your Cup?

On Monday, Starbucks rolled out four new secret drinks available exclusively through the Offers tab in its app. While these concoctions won’t appear on the standard in-store menu, customers can now order them directly with a few taps—no awkward barista explanations required.

Here’s a peek at the first four secret creations:

1. Cookies on Top: Think cookies and cream in coffee form- Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and a generous cookie crumble topping. 

Cookies on top
Cookies on Top. (Image Source: starbucks.com)
 
2. Dragonfruit Glow-Up: A vibrant twist on the Mango Dragonfruit Lemonade Refresher, blended with peach juice and topped with creamy Vanilla Sweet Cream Cold Foam.
 
dragon fruit glowup
Dragonfruit Glow-Up. (Image Source: starbucks.com)

3. Lemon, Tea & Pearls: A summery black tea-lemonade combo jazzed up with raspberry-flavored popping pearls.

starbucks beverage
Lemon, Tea & Pearls. (Image Source: starbucks.com)

4. Just Add White Mocha: A fan-favorite Iced Brown Sugar Oatmilk Shaken Espresso taken up a notch with two pumps of White Chocolate Mocha Sauce and a dollop of Vanilla Sweet Cream Cold Foam.

Mocha starbucks

Just Add White Mocha. (Image Source: starbucks.com)

According to Starbucks, these drinks are just the beginning. The Secret Menu will be a rotating feature, with new beverages set to be introduced regularly. The next drop is already brewing, with four more customizations slated to appear in August.

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Your Drink Could Be the Next Big Thing

In a move that blends brand engagement with creativity, Starbucks is turning to its community of fans and employees to co-create future offerings. This week, the company kicked off a contest inviting submissions for custom drink recipes. The top four winning drinks will be featured in the app from August 18 to 25—and the creators behind them will walk away with 5,000 Dollars each. It’s part of Starbucks’ broader strategy to keep pace with how customers increasingly personalize their beverages, often inspired by social media trends and DIY hacks.

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While Starbucks has previously embraced customer creativity—from rainbow Frappuccinos to holiday cold foam hacks—this marks the first time it's offering an in-app experience centered around off-menu items. By legitimizing what was once underground café culture, the brand is blending personalization with accessibility, letting customers skip the guesswork and go straight to the sip.

So whether you’re Team Dragonfruit or a Cookie Crumble loyalist, there’s never been a better time to explore the magic of Starbucks. Just don’t wait too long—these drinks may be here for a good time, not a long time!