• Source:JND
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Balenciaga Tape Bracelet: Apart from the usual shenanigans that most fashion shows display, this year’s Paris Fashion Week had something extremely unusual about it, the credit for which undeniably went to the luxury fashion brand Balenciaga. The brand introduced a new ‘jewellery’ design at the fashion show, which resembled a lot like a transparent scotch tape- Balenciaga Tape Bracelet. Yes, the name itself hints a lot about the said accessory. However, keeping its design aside, what further left people speechless was its cost- $4400 (more than Rs 3 lakh). The show was held on March 03, while the bracelet was part of the 2024-25 Fall and Winter collection.

The said ‘jewellery’ looked like scotch tape, with ‘Balenciaga Adhesive’ written on it. A video of the same was shared on social media platform X (formerly Twitter), by the handle ‘justepicthings’. The post was captioned, “The luxury fashion house Balenciaga has once again sparked debate with its latest accessory, a bracelet designed to resemble a roll of clear tape, complete with the brand's logo and a hefty price tag of approximately $4,000! This is just insane.”

Check out the viral post:



As soon as the photos and videos of the bracelet began to float online, people started to react to it. Most people chastised the brand for coming up with a ‘thoughtless’ design, while the rest were criticising its staggering price.

Many also recalled the other designs that the brand came up with previously, like the one which was basically a ‘towel-turned-skirt’, as per many. Taking to social media, people shared their take.

“This Balenciaga Tape bracelet costs an absurd $4400!!” a user said.

“This is a Balenciaga bracelet worth 3 lakh rs,” commented another.

“Balenciaga has done it again, You go fit buy this bracelet for $500?” added a third person.

“Never forget when pierre had to let everyone know he was wearing a balenciaga towel,” said a fourth person.

“Balenciaga made a bracelet that looks like a roll of tape for only $4,400,” added another.

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“There is no marketing strategy that beats brand image! The way you position your brand really speaks a lot about what you sell. This newly released bracelet from Balenciaga would be considered a trash or just the regular tape if it were a regular business!” said a sixth.

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