• Source:JND
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Viral Video: Jaywalking is one of the most common reasons behind road accidents, after speeding, of course. So understandably, there are countless campaigns and advertisements that aim to educate people further about and against it. Doing something similar, the Government of Quebec reportedly approved a commercial a while ago, which was displayed on the street side. However, despite the Government’s genuine attempt to educate the masses, the ‘brutally honest’ advertisement instead left people divided. The old commercial is now going viral on social media.

In the said advertisement, pedestrians at first, saw skeletons on the screen that followed their movements. However, the same skeletons on the screen were then hit by a car, with text reading, “Bone vs Steel. You Don’t Stand A Chance’. The ad left people reacting as some found it effective and others argued that the ‘plot’ was a bit ‘darker’ than it was supposed to be for a public commercial.

The video was shared on the social media platform X (formerly Twitter), by the handle ‘historyinmemes’. The post was captioned, “Crazy installation to educate pedestrians on how to cross the street.”

Watch the viral video:

The video, soon after getting shared, went viral and left people reacting. Most people found the commercial compelling and effective, while the rest commented that the lesson was taken a bit ‘too far’. The post was shared two days ago and pulled 9.5M views from people.

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Taking to the comment box, netizens shared their take. “One of the most effective ads for road safety,” a user said. “Chaotic good would be banning cars and making the street actually walkable,” said a second person. “Maybe we need one to teach governments how to care for pedestrians,” added a third person.

“Nice concept, but if those people stood there long enough to notice the screen, they probably were not part of the problem,” added a fourth user. “Can't wait to see more cities adopt such creative methods,” said another.

“Only in Quebec. They can do cool shit like this and Just4Gags,” wrote a sixth person. “Let's embrace creative approaches to pedestrian safety! While the installation might seem out there, it sparks conversations about something vital - our responsibility as pedestrians. Let's walk the safety talk together!” added another.

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