What Is The Viral ‘We’re Sorry’ Trend? Skoda, Volkswagen And Top Indian Brands Are Winning The Internet With Their 'Too Good' Apologies

What Is The Viral We’re Sorry Trend: It looks like Indian brands have found a new way to grab everyone’s attention by saying sorry. But don’t get it wrong, this time they aren’t apologising for a mistake. Instead, they’re cheekily regretting being too good at what they do. The latest 'We’re Sorry' trend has taken over social media, with big names like Skoda, Volkswagen, Reliance Digital, Adani Ambuja Cement, T-Series, and even Haldiram’s joining the fun.

Each brand has posted a fake apology letter, complete with formal language and corporate letterheads but the twist? They’re sorry for making products that people can’t get enough of.

For instance, Volkswagen India said sorry for creating cars that are “too hard to part with,” while Keventers jokingly apologised for milkshakes that “keep people coming back for more.” Reliance Digital took it up a notch with their witty note, “It has come to our attention that customers visiting Reliance Digital have been facing certain unexpected side effects after shopping with us. Customers keep double-checking prices elsewhere, only to realise our GST-reduced ones are unbeatable.”

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A post shared by Škoda India (@skodaindia)

 

 

 

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A post shared by Volkswagen Downtown Mumbai (@volkswagendowntown)

 

 

 

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A post shared by Reliance Digital (@reliance_digital)

 

 

 

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A post shared by Keventers (@keventers)

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Adani Ambuja Cement also joined in, claiming its cement is so strong that customers are now “unable to drill holes or put nails in their walls.”

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A post shared by Ambuja Cement (@ambuja_cement_official)

Even celebrity chef Ranveer Brar played along, posting, “We regret to inform you that hamaari recipes kuch logo ko itni achchi lagi that they have caused unintended disruptions. Saari share ki gayi recipes have proven to be swadisht, resulting in a surge of spontaneous cooking activities…” From car companies and food chains to tech brands and chefs, the “apology wave” is everywhere.

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A post shared by Ranveer Brar (@ranveer.brar)

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But there’s more to this than just humour. These light-hearted apologies are also a smart marketing move. They make brands look relatable, witty, and confident while reminding customers why they love them in the first place.