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Gen Z trend: A new social trend, "Bhajan Clubbing," is sweeping urban youth circles, mixing devotion with the spirit of live music. What began as a small experimental jam session today has evolved into a full-fledged cultural movement, where faith meets rhythm and spiritual chants echo under the disco lights.

Videos are going viral showing young crowds swaying and clapping in unison, chanting "Hare Krishna" or "Govind Bolo" to soulful beats. But this isn't your regular temple bhajan. These events take place in dimly lit lounges or cozy halls with soft lighting, acoustic instruments, and incense in the air.

The idea behind it, however, is pretty simple-to bring devotion into a modern, relatable space. And it's something Gen Z seems to have taken to with full enthusiasm.

How ‘Bhajan Clubbing’ Began

The movement then really gained steam after a viral clip by Backstage Siblings, a brother-sister duo, Prachi and Raghav Agarwal, surfaced online. Known for intimate live sessions called “Baithaks,” the duo performed a modern rendition of “Shri Krishna Govind Hare Murari.” The audience response was electric, with hundreds joining in, phones out, recording and singing along.

The idea of mixing devotional bhajans with community gatherings turned out to be contagious on social media. In a few months, several independent groups started holding such sessions in metropolitan cities-some called them "spiritual raves," others "soul circles."

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Why It's Resonating With Gen Z

For Gen Z, Bhajan Clubbing is more than a fad. It's a reflex of how faith for them has become personal and expressive, sans strict boundaries.For many attendees, the experience is uplifting and meditative with none of the preachiness that comes with more formal rituals. Many events are alcohol-free; drinks on offer might include chai and fruit juice. And instead of dance floors, there are floor cushions. The vibe is euphoric, yet tranquil.

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Social media users are largely positive but divided. One user commented, "If young people are finding newer ways to connect with faith, that's something to celebrate." Another said, "Call it clubbing or satsang, as long as there is bhakti, it's beautiful."

Some, however, quibbled over the use of the word clubbing. "Bhajans were always done in groups; only the setting has changed," said one user. Bhajan clubbing epitomizes an emerging global trend where spirituality is being reinvented for modern lifestyles.

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