• Source:JND
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Saudi Arabia has denied media reports suggesting it will lift its 73-year-old ban on alcohol in preparation for hosting the FIFA World Cup in 2034. The clarification came after international speculation, sparked by a blog post on wine culture, claimed that the kingdom might allow controlled alcohol sales for the tournament.

On Monday, a Saudi official dismissed these claims, asserting that no such decision had been made. The report, which lacked a clear source, was quickly picked up by international media outlets, leading to widespread speculation and debate online.

Saudi Arabia maintains strict Islamic laws, including a total ban on alcohol for its citizens and visitors alike. The reigning monarch also holds the title of Custodian of the Two Holy Mosques, further emphasising the religious and cultural significance of maintaining traditional practices.

In response to the rumours, Saudi authorities reaffirmed that the alcohol prohibition remains firmly in place and that no changes are being considered, even as the country undertakes sweeping modernisation efforts under its Vision 2030 initiative.

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Tourism Growth Without Alcohol

Despite the ban, Saudi Arabia’s tourism sector is witnessing significant growth. In 2024, the kingdom recorded 29.7 million international visitors, an 8 per cent increase compared to the previous year. Tourist spending surged to 283.8 billion Saudi Riyals (SAR), with international tourists accounting for 168.5 billion SAR.

Officials insist that Saudi Arabia’s tourism appeal lies in offering an “authentic and culturally rich experience,” rather than replicating Western-style tourism. The country’s leadership believes that modernisation can coexist with tradition, and alcohol will not be part of its tourism offering.

Strict Rules for Diplomats

The alcohol ban applies broadly, but there have been some procedural adjustments related to diplomatic channels. New government guidelines now restrict foreign embassies from including alcohol in their diplomatic shipments. Controlled access for non-Muslim diplomatic personnel remains possible under strict oversight.

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No Alcohol at FIFA World Cup 2034

Prince Khalid bin Bandar Al Saud, Saudi Arabia’s ambassador to the UK, emphasised that the 2034 FIFA World Cup would be held in accordance with the kingdom’s cultural and religious values. Visiting fans will be expected to respect local customs, including the ban on alcohol consumption.