• By Divanshi Sharma
  • Tue, 05 Dec 2023 02:43 PM (IST)
  • Source:JND

Royal Enfield, a leading motorcycle manufacturer in India has introduced a new venture RE-OWN, which is a company-operated pre-owned motorcycle business. This initiative aims to facilitate the buying and selling of Royal Enfield motorcycles for both existing and future customers. RE-OWN offers fair pricing, hassle-free documentation support and the option to exchange any existing motorcycle of any brand to upgrade to a Royal Enfield.

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Royal Enfield is set to establish its own stores along with an online website for customers interested in selling, exchanging or purchasing a Royal Enfield motorcycle. A dedicated relationship manager will guide customers throughout their journey. Customers wishing to sell their RE motorcycles can schedule an inspection for their old motorcycle by filling an online form. All pre-owned Royal Enfield motorcycles available on RE-OWN go through more than 200 technical and mechanical checks. Additionally, they are revamped with authentic motorcycle parts at authorised Royal Enfield service centers.

Furthermore,the pre-owned RE motorcycles come with a brand warranty and two complimentary services. Customers selling their RE motorcycle through RE-OWN can enjoy loyalty benefits with Rs 5,000 worth of genuine motorcycle accessories for their next Royal Enfield motorcycle purchase. Royal Enfield assures customers that they can bring in any pre-owned motorcycle for exchange and will be given the appropriate value.

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B Govindarajan, Royal Enfield CEO, at the launch event of RE-OWN said, “We see RRE-OWN own as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand. We believe this initiative will usher in a new set of customers into Royal Enfield's class- leading motorcycle line-up, and into our world of Pure Motorcycling.”

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