Bihar Elections 2025: How The Festive Season Is Shaping Campaign Strategies And Spending

The celebratory atmosphere of the festive season, typically a time of generous spending, is set to create a unique challenge for candidates in the upcoming Bihar Assembly elections. With the campaign for the first phase falling between Diwali and Chhath, aspiring public representatives are facing heightened demands for donations and expenditures, turning the campaign trail into a costly affair.

The High Cost Of Festive Campaigning

During festivals, community events such as decorating Chhath ghats, installing idols, and organising Lakshmi Puja pandals are funded through public donations, with local representatives expected to be major contributors. In an election year, this expectation intensifies.

Candidates find themselves in a competitive donation drive. Organisers often inform one candidate about the amount given by a rival, creating pressure to match or exceed the contribution. No candidate wants to appear less generous than their opponent, as the donation slip often becomes a measure of their commitment, long before the election results are decided.

A BJP MLA from a constituency in the capital, who confirmed his party ticket is secure, noted that demands for donations have already begun, even before he has officially filed his nomination.

Traditional Obligations And Voter Expectations

Beyond community events, candidates must also manage direct voter expectations.

Diwali Demands: With Diwali falling on October 20, the same day as the deadline for withdrawing nominations, candidates will face demands from voters' children for firecrackers.

Chhath Distributions: It is a common practice for MPs and MLAs to distribute worship materials and saris among Chhath devotees (vratis), particularly the poor and needy. Due to the election, candidates will likely have to increase their spending in this category to avoid the risk of displeasing any group of voters just before polling.

The Festive Advantage: The Return Of Migrant Voters

While the expenses are high, the festive timing also offers a significant advantage to the candidates.

Migrant workers who travel back to their homes and villages for Diwali and Chhath are likely to extend their stay. This means a large number of them will be present for the first phase of polling on November 6, before returning to work.

This influx of voters could also benefit candidates in the second phase, scheduled for November 11, as the festive atmosphere continues. The people of Bihar often consider elections to be a festival in themselves, and the presence of returning migrants adds to the electoral fervor.

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Key Dates For The First Phase

Notification Issued: October 10

Last Date for Nominations: October 17

Last Date for Withdrawal of Nominations: October 20

Diwali: October 20

First Phase Polling: November 6

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