- By Aditya Pratap Singh
- Mon, 26 May 2025 03:09 PM (IST)
- Source:JND
Isha Ambani News: One of the most significant young business leaders in India is Isha Ambani, a non-executive director of Reliance Retail and the daughter of Reliance Industries Chairman Mukesh Ambani. With a reported net worth of around Rs 831 crore, she is among the wealthiest heirs in the nation and is listed on the Hurun India Under35s list.
Isha's five-story seafront bungalow in Mumbai's affluent Worli neighbourhood, where she is married to businessman Anand Piramal, is a testament to her luxurious lifestyle. She owns a Mercedes-Benz S-Class valued at Rs 1.9 crore and a BMW 7-Series, which is valued at approximately Rs 2 crore.
In addition to her personal wealth, Isha has been instrumental in changing the retail scene in India. She has brought a number of international luxury and lifestyle brands, such as Burberry, Valentino, Marks & Spencer, Giorgio Armani, Sephora, GAP, and Hamleys, to Indian consumers through Reliance Retail.
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Shein Struggles To Gain Market In India
Isha Ambani has recently taken the lead in bringing the contentious Chinese-origin fashion brand Shein back to India. Shein is making a comeback through Reliance Retail's fashion division, Ajio, following a five-year ban by the Indian government.
The return hasn't been easy, though. Shein is having trouble regaining its following in India, despite its previous success with fashionable and reasonably priced women's western clothing. The Shein India app saw a sharp decline in daily downloads from 50,000 in February to just 3,311 by early April, according to data from the US-based app analytics platform AppMagic.
Indian users have expressed dissatisfaction with the local app's restricted product selection and higher costs in contrast to its global version, which boasts an enormous AI-powered catalogue of about 600,000 items. Crucially, Chinese-made goods are no longer sold directly by the relaunched Shein in India. Reliance is now a smaller, more regionalised form of the brand, handling sourcing, manufacturing, distribution, and customer data.
Indian experts are doubtful about Shein's long-term growth in the fiercely competitive e-commerce sector, which is dominated by Amazon and Walmart-backed Flipkart, who together control 60% of the market, even though the US-China trade tensions continue to make headlines worldwide.
Another daring move in Isha Ambani's plan to increase Reliance's footprint in the fashion retail industry is her wager on Shein. It remains to be seen if this comeback is successful, but it highlights her increasing impact on the direction of India's consumer markets.
