- By Aanchal Sharma
- Mon, 01 May 2023 09:26 AM (IST)
- Source:JND
Aryan Khan recently launched his clothing brand, D’Yavol X. The newest entrepreneur on the block collaborated with father Shah Rukh Khan and directed the superstar in his first ever directorial project.
The clothing line was launched yesterday, on April 30, 2023. While Shah Rukh Khan’s fans stormed onto the website to buy exclusively signed merchandise by the actor, several social media users pointed out that the prices of the clothes were too expensive. While one jacket cost Rs 2 lakh, a white t-shirt with a printed design cost over Rs 24k.
Take a look at the tweets here:
What are these prices😭
— WordMinter (@SimonMinter7_) April 30, 2023
33k for a T shirt
45k for a Hoodie
2L for a jacket
#DyavolX pic.twitter.com/NAi8rzn7SK
People after seeing the prices of clothes in #DyavolX pic.twitter.com/vhkFe9BTvE
— Amaan Khan (@AmaanSRKian02) April 30, 2023
#DyavolX 😬 Ye to hum middle class logon ke liye hain hi nahi. Only thing I can afford to buy from @iamsrk is the tickets of #JAWAN.
— Aavishkar (@aavishhkar) April 30, 2023
When #SRKians opened the #DyavolX website after huge promotion 🥲💔:pic.twitter.com/QYRQmMCx8b
— ♘ 𝐀𝓥Ⓘ𝐧𝐚Ⓢ𝐡 𓀠☜ (@ImmortalAvi23) April 30, 2023
SRKians after opening #DyavolX website: pic.twitter.com/dm4VYUhc0Q
— αdil (@ixadilx) April 30, 2023
Srkians going to buy #DyavolX#AryanKhan pic.twitter.com/MmORzdB5Pw
— Syed (@aamirsspk) April 30, 2023
Meanwhile, Aryan Khan was recently quizzed in an interview about his working collaboration with father Shah Rukh Khan. When asked whether it was challenging to direct one of the world’s biggest superstars, Aryan told Harpers Bazaar, “Working with my father is never challenging, because, with his experience and dedication, he makes everyone’s job easier on set. He also makes the entire crew feel at ease and has tremendous respect for everyone. When he’s on set I always make sure to pay extra attention, so I don’t miss out on anything I can learn.”
Aryan Khan also added that his father Shah Rukh Khan does gives his inputs. “Of course, he did, and everyone involved in the project gave their input in some way. And it is important to at least listen to them because filmmaking is a collaborative effort. If my dad's input is different from mine, and if both seem valid, you can always shoot it both ways; but don’t tell my producer,” the filmmaker said.
Aryan Khan will reportedly be directing a six-episode web series. Titled ‘Stardom’, the series will revolve around the film industry and will be bankrolled by Red Chillies Entertainment. The shooting for the same has already begun and Aryan will be the director and showrunner of the upcoming series.
An official announcement is expected soon.