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The latest buzz in the Kpop world has centred around BLACKPINK Rosé and what fans are calling the 'Rosé Curse'. This lighthearted phenomenon has recently gained traction once again on social media, particularly on TikTok, where a popular podcast delved into the amusing theory that relationships involving celebrities photographed with Rosé tend to dissolve shortly after. While many fans enjoy the joke, others are concerned it might be taken too seriously.

All About The Rosé Curse

The Rosé Curse is a humorous notion among BLACKPINK fans that suggests whenever Rosé takes a photo with a couple, the relationship soon faces turmoil, often leading to a breakup. This idea recently went viral again when a TikTok account humorously highlighted Rosé’s lyrics from her 2021 song 'GONE', which state, “I’ll put a curse on her and you.”

blackpink rose curse blink fandom joke explained

Image: Rose in her song Gone music video (Source: YouTube/BLACKPINK)

As the theory gained traction, the podcast host shared a list of celebrity couples that had taken photos with Rosé and subsequently split, including notable names like Taylor Swift, Gigi Hadid and Florence Pugh. The humour in this curse is evident, and while it started as an inside joke among BLINKs, it has now become a topic of mainstream discussion.

Celebrity Breakups Attributed to the Rosé Curse

Several high-profile couples have found themselves tangled in this supposed curse:

Taylor Swift and Joe Alwyn: After a friendly encounter at the 2022 VMAs after-party, Swift and Alwyn ended their six-year relationship in April 2023. Fans quickly connected the dots, jokingly blaming Rosé's presence for the split.

Gigi Hadid and Zayn Malik: Hadid’s selfie with Rosé at the Met Gala in September 2021 was followed by her breakup with Malik a few weeks later, igniting discussions about the Rosé Curse among fans.

Florence Pugh and Zach Braff: A snapshot of Pugh with Rosé at a Tiffany & Co. event preceded Pugh’s breakup announcement with Braff shortly thereafter, further fueling the curse narrative.

Kendall Jenner and Devin Booker: Their relationship ended soon after a photo with Rosé surfaced, adding another name to the growing list of "victims."

Rose with Kendall Jenner

Image: Rose with Kendall Jenner (Source: X)

Rami Malek and Lucy Boynton: This couple’s split followed their encounter with Rosé at a Yves Saint Laurent event in 2020.

Bella Poarch: The TikTok star's marriage ended shortly after she was seen with Rosé, though no official photo exists between them.

Hyeri and Ryu Jun-Yeol: The Reply 1988 actress's split from her long-term boyfriend came after her friendship with Rosé was noted, further embedding the curse in fan discussions.

As the narrative unfolds, even Blake Lively and Ryan Reynolds' seemingly perfect relationship came under scrutiny when Lively was photographed with Rosé at a recent Tiffany & Co. event, igniting fan anxiety about the future of their marriage.

BLINKs Defend Rosé

While the Rosé Curse has gained notoriety, many fans are eager to clarify that it’s intended as a joke. BLINKs have taken to social media to express their desire for the curse to remain a humorous inside joke rather than being taken seriously. Comments like "it's just a coincidence" and "don't worry, it’s all in good fun" reflect the fandom’s understanding of the situation.

Fans argue that while the pattern is amusing, it’s essential to separate playful theories from real-life implications. The idea of a "curse" is rooted in irony and humour, allowing fans to bond over the shared absurdity of it all. The Rosé Curse, whether taken lightly or seriously, showcases the unique and playful dynamics of fandom culture. The Rosé Curse will remain a topic of amusement and speculation within the BLACKPINK fandom (known as BLINK).

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