- By Srishti Pandey
- Thu, 21 Nov 2024 07:44 PM (IST)
- Source:JND
Actor Byeon Woo Seok, best known for his role in the hit drama Lovely Runner, has experienced a remarkable rise in his advertising fees. Reports suggest that his earnings from advertising deals have tripled, growing from 400 million KRW annually to between 1 billion and 1.5 billion KRW per year.
Before Lovely Runner took off, Byeon Woo Seok was already a sought-after face for various brands, but his popularity reached new heights following the drama’s massive success. His charm and relatability, combined with the show’s popularity, quickly made him a favourite for advertisers. In fact, he has reportedly received offers from nearly 19 brands across a range of industries, including finance, home appliances, cosmetics, and cafes.
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This surge in popularity has made Byeon Woo Seok one of the most desirable advertising models in the industry. Industry insiders estimate his total advertising revenue over the past few months could exceed 10 billion KRW, thanks to the increased demand for his image.
The success of Lovely Runner has also given a significant boost to Byeon Woo Seok’s acting career. Experts predict that his fees for future acting projects will be substantial, with some suggesting that he could soon be joining the ranks of top actors who command guaranteed fees per episode.
As 2024 comes to a close, Byeon Woo Seok remains busy, attending overseas fan meetings and considering new projects. He is also set to make a special appearance at the 2024 MAMA AWARDS, where he will present an award and perform the Lovely Runner OST Sudden Shower, wrapping up a year filled with major achievements for the rising star.