• Source:JND
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BTS Agency HYBE In India: The largest force in K-pop is aiming for India, one of the most active and unexplored music marketplaces in the world. With activities anticipated to begin as early as September or October 2025, HYBE formally declared its intentions to open a subsidiary in India on June 30. This program is based on Chairman Bang Si Hyuk's overarching objective of spreading the K-pop system to India, a market with 1.4 billion people.

BTS agency said (as quoted by Soompi), "We are currently conducting local market research and handling the practicalities of setting up the corporation, with the goal of launching around September or October." HYBE chairman Bang Si Hyuk's audacious 'multi-home, multi-genre' global plan aims to localise the K-pop approach to many cultural markets. This entails creating local structures for artist development and production while maintaining the fundamental components that have made K-pop so popular throughout the world: intense training, fan-focused interaction, and storytelling.

BTS ARMYs couldn't control their excitement soon after the news about HYBE setting up a base in India caught fire. Many flooded social media handles to heap praises on the move, while others hoped for a concert in India. One of the users wrote, "It makes more high chances of us getting BTS concert in India and we will easily get bts merch without any extra ww shipping cost." Another user wrote, "So does HYBE India have any job opening? I'm ready to shift my profession if I have to. It's not like I love it anyway." A third user wrote, "Hybe is looking to expand and open a subsidiary in india by the end of this year is the news we saw so we just assuming this increases our chances of being part of the 2026 reunion tour(or whenever they tour)."

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With its remarkably successful American girl group KATSEYE, HYBE's US branch produced noteworthy accomplishments. It debuted on the Billboard Hot 100 less than a year later. In Latin America, where it opened a subsidiary in the second part of 2023, the company is also experiencing notable growth.

India's music industry may change as a result of HYBE's arrival there. A localiSed approach to Kpop could result in the creation of India-based worldwide music idols trained in the Kpop mold but anchored in Indian soundscapes.

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