MTV India Dismisses Shutdown Rumours: 'Hum Kahin Nahi Ja Rahe'

MTV, one of the most popular music channels among viewers, has been surrounded by rumours of going off-air soon. Paramount Global recently announced that five of MTV's channels, including MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live, will shut down across the UK, Europe and other international markets by December 31. This news left fans saddened, and they flooded social media with their reaction. Amidst the shutdown buzz, MTV India set the record straight, dismissing the reports and saying, 'Hum kahin nahi ja rahe.' The channel dropped a video on social media.

MTV India Dismisses Shutdown Rumours

Taking to the Instagram handle on Saturday, MTV India dropped a video featuring glimpses of its shows to address the ongoing discussion. Through the clip, they called out "unverified sources, fake news forwarding community," reassuring fans that MTV isn’t going anywhere. They urged audiences not to believe the noise.

They captioned the post, which read, “Hum kahin nahi ja rahe; and honestly without us your feed would be boring. MTV India yahin hai, with main character energy. Check your sources, fam. Kill that false alarm."

 

 

 

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A post shared by MTV India (@mtvindia)

Soon, fans expressed their excitement in the comments section. One user wrote, "MTV raised an entire generation fr." Another user commented, "MTV is culture. Culture is MTV."

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About MTV India

Debuting in 1996, MTV India redefined the television culture. From introducing pop music and indie rock to creating iconic reality shows like MTV Roadies, Splitsvilla, MTV Love School, MTV Unplugged, and others. The channel has delivered the content that resonates with every generation, including Gen Z and millennial viewers.

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MTV is originally an American cable channel that made its debut in the United States in 1981, with the song Video Killed the Radio Star by The Buggles. Later, the channel was launched in Europe and the UK. The decision to shut down certain MTV channels is a part of a broader cost-cutting strategy aimed at saving around USD 500 million globally, according to Paramount's global restructuring plan.

MTV India, however, is here to stay and enthral audiences, much to the relief of its loyal fans.