• Source:JND
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Rihanna had not only seen success in the rapping world, but had also stepped into the beauty land. The popular singer started her own makeup brand ‘Fenty Beauty’ in 2017, which provided beauty products across diverse skin tones. Rihanna’s personal involvement, smart marketing and excellent range of products made the venture a successful business. The Love On The Brain singer is now ready to unleash the magic of her beauty products in the Indian market.

Rihanna’s Fenty Beauty and Fenty Skin have been officially launched in India on August 7, 2025, through an exclusive partnership with Reliance Retail. The launch has made beauty products available for the customers online as well as over 50 physical outlets across 16 cities. According to a report in Fashion United, the products can be purchased from Sephora India and Tira Beauty, two prominent beauty retailers operated by Reliance Retail.

 
 
 
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The global pop icon recently shared the news about Fenty entering into Indian business markets via her social media. Rihanna uploaded a video on her Instagram and captioned it, "India, are you ready?" The post quickly set social media ablaze as several celebrities hailed Rihanna’s brand.

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Actress Ahsaas Channa commented, “Bhagwaan bhala karega tumahara.” Content creator Lilly Singh also mentioned, “Yesssssssss ma.” Another popular Indian makeup artist Ankush Bahuguna expressed his happiness and wrote, “Let’s gooooo.” The iconic Indian rapper Raja Kumari also wrote, “Welcome Queen! We’ve been waiting for you.”

Rihanna expressed her delight upon the expansion of her brand in an official press release and stated, “Bringing Fenty Beauty and Fenty Skin to over 50 stores across 16 cities in India means so much to me. It has always been about making sure everyone, everywhere, feels seen, celebrated and confident in their skin. Now, we are making it easier for people to experience our products, and we are just getting started.”

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Previously, customers were only able to purchase Rihanna’s products through Nykaa’s cross-border store, which often incurred huge shipping rates. With the brand’s launch in India, customers can now avail the benefits quicker and faster. Fenty’s partnership with Reliance can solidify its foothold in the Indian market.