Smriti Irani Claims Kyunki Saas Bhi Kabhi Bahu Thi Redefined Indian Television In New Way: ‘No One Used To Watch TV Then…’

Actress and politician Smriti Irani is all set to return to Television screens with her iconic role as Tulsi Virani in Kyunki Saas Bhi Kabhi Bahu Thi season 2. The actress is busy promoting her show, which is a limited series, ready to be released on July 29 on Star Plus. Recently, in an interview with Aaj Tak, the actress made claimed how the original show redefined Indian Television. She further emphasised that the show laid the foundation for the success of many artists, who worked on it.

Smriti Irani on Kyunki Saas Bhi Kabhi Bahu Thi being a game changer for Indian Television. The actress said, “From 2000 to 2008, our team redefined television in a completely new way. Back then, no one used to watch TV at 10:30 p.m. Women producing television series weren’t common, and it was also rare for female actors to be the central narrators and the core focus of any show. Establishing all these things was a landmark in itself, a unique chapter of our lives.”

The actress recalled, “I still remember when we first started working on the show; we were about 120–150 people. None of us owned a house or a car. We all laid the financial foundation of our lives through Kyunki. People may watch us on screen, but many don’t realise how many households keep their stoves burning simply because someone switches on the television.”

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Kyunki Saas Bhi Kabhi Bahu Thi premiered in 2000 and was most successful shows of that time, which ran till 2008. Backed by Ektaa Kapoor under her production banner Balaji Telefilms, the show was about the Virani family and the daughter-in-law of the family, Tulsi Virani. The show became instantly popular because of its dramatic storyline of ‘Saas, Bahu’ and the children. It also gained popularity for its unique characters.

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The latest promo of Kyunki Saas Bhi Kabhi Bahu Thi 2 features Tulsi talking about the moral values in today’s generation. The caption of the post reads, “Badalte waqt mein ek naye nazariye ke saath laut rahi hai Tulsi! Unke iss naye safar mein judne ke liye kya aap hain taiyyar? (In changing times, Tulsi returns with a new outlook. Are you ready to join her on this journey?).”