• Source:JND

Varanasi OTT Streaming Rights: In contrast to the current trend of multiverse-driven storytelling made popular by international superhero films, Varanasi reportedly plans to investigate full-fledged time travel. The movie is already the focus of excitement, despite the fact that SS Rajamouli only unveiled the title of his upcoming masterwork almost a month ago. The movie also gains from the star power of Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran. It should come as no surprise that the movie has generated a lot of pre-release buzz, with OTT services apparently vying for the digital rights, even though the premiere is still more than a year away.

Varanasi is the most sought-after property in the streaming market and one of the most talked-about projects. OTT behemoths are making every effort to protect their rights, as per Hindustan Times.

"Varanasi is the hottest property from India in the global streaming market. The film follows the immense success of RRR in the West, as well as its Oscar win. Rajamouli’s previous film, Baahubali 2, had also earned over $62 million overseas. This has made the director a recognised name and face in the West."

The final sum could reach Rs 1,000 crore, according to the portal's trade sources, and platforms are thinking of paying as much as they would for any Hollywood movie. If this agreement is completed, it would establish a new standard for pre-release earnings from digital rights for an Indian movie. Varanasi is already positioned to become one of the biggest Indian films ever produced when the music, satellite, and theatrical distribution rights are taken into consideration.

ALSO READ - Decoding Varanasi: Will SS Rajamouli's Dream Project With Mahesh Babu And Priyanka Chopra Be The Next Blockbuster?

SS Rajamouli recently revealed the title of his upcoming masterpiece, which stars Priyanka Chopra and Mahesh Babu at a lavish celebration at Ramoji Film City. According to industry rumours, Varanasi's trailer may feature in James Cameron's blockbuster franchise Avatar: Fire and Ash.

All About SS Rajamouli's Varanasi

ALSO READ - Varanasi Official Synopsis Revealed: Mahesh Babu, Priyanka Chopra's Movie Spans Across Space And Time?

The Grand Globe Trotter Event at Ramoji Film City on November 15 attracted over 50,000 spectators, making it one of the biggest live fan events in Indian entertainment. It featured an unprecedented extravaganza made just for a movie announcement.

 
 
 
View this post on Instagram

A post shared by SS Rajamouli (@ssrajamouli)

Priyanka Chopra Jonas's potent portrayal of Mandakini and Prithviraj Sukumaran's furious first appearance as Kumbha have already been revealed, sparking a social media craze and raising interest throughout the country. The anticipation for this huge cinematic marvel, which is scheduled to hit the big screens in 2027, is currently at its height.

Also In News