- By Srishti Pandey
- Wed, 23 Oct 2024 05:25 PM (IST)
- Source:JND
Sonam Kapoor has been named the global brand ambassador for Christian Dior, in a move that signals the fashion house's growing interest in the Indian market. This announcement comes shortly after her appearance at Dior's Spring/Summer 2025 showcase during Paris Fashion Week, where she made headlines and boosted Dior’s media reach.
Sonam Kapoor, with a massive Instagram following of 35 million, brings significant influence to the luxury brand. Her presence at the Paris Fashion Week event alone reportedly generated an impressive media impact valued at $2.7 million. This collaboration is expected to elevate Dior’s visibility, especially among Indian audiences, and showcase the brand’s commitment to diverse representation in the fashion world.
View this post on Instagram
In a statement to WWD, Sonam Kapoor expressed her excitement, saying, "It’s an honour to be part of Dior’s story as they continue to push the boundaries of creativity and elegance. Each collection presents a unique vision, celebrating heritage in a way that aligns with my personal style."
Dior’s creative director, Maria Grazia Chiuri, is known for her work that emphasizes intricate craftsmanship and femininity, which perfectly complements Kapoor’s image as an actress, producer, and fashion icon. Dior sees Kapoor as a multi-talented figure who embodies the sophistication and boldness that the brand stands for.