- By Nidhi Giri
- Fri, 24 Jan 2025 05:29 PM (IST)
- Source:JND
Amul Milk Price Reduced: Amul, a leading dairy brand in India on Friday announced a price reduction of Re 1 (one paisa per kg) for its three popular milk variants: Gold, Taaza milk, and Tea Special. “Amul has reduced the price of milk by Re 1 in Amul Gold, Amul Taaza and Amul Tea Special 1 kg pack,” news agency ANI quoted Jayen Mehta, MD, Gujarat Cooperative Milk Marketing Federation (GCMMF), which runs Amul, as saying.
Amul Products New Prices:
Amul Taaza: Rs 53
Amul Tea Special: Rs 61
Amul Gold: Rs 65
GCMMF's move come at a time when several of its member unions have reduced milk procurement prices they pay to dairy farmers, News18 reported. Also, this marks the first hike or reduction for Amul milk since June 2024. The hike of Rs 2 per litre across all milk variants became effective on June 3, two days after the seventh and final round of polling for the Lok Sabha election.
While the company has not provided specific reasons for the price drop. The price cut is expected to bring some relief to consumers while helping Amul maintain its strong foothold in the market.
The new prices come amid rising demand and heightened competition from other dairy brands, and they are seen as an effort by Amul to stay competitive, especially in the wake of ongoing price hikes in recent years.