Vivek Agnihotri is not a filmmaker who holds back; whether it is calling out someone, taking sides, or appreciating his contemporaries, he speaks his mind without fear. In an exclusive interview with Dainik Jagran ahead of the release of his upcoming film The Bengal Files, the director praised Aamir Khan for his bold move of releasing his latest film directly on YouTube instead of an OTT platform. Vivek Agnihotri admitted that while such a step is commendable, he cannot attempt it as he makes his films under tight budgets.
For context, Aamir Khan recently chose to release his film Sitaare Zameen Par on YouTube, charging Rs 100 per view, instead of taking the conventional OTT route. By bypassing streaming platforms, the actor aimed to reach a larger audience while also encouraging people to watch the film in theatres, a decision Vivek Agnihotri described as brave and something only industry stalwarts like Aamir Khan, Shah Rukh Khan, Yash Raj Films, or Dharma Productions can afford to take.
When asked, Vivek Agnihotri, if he would be willing to approach a similar strategy for his upcoming movie, The Bengal Files, he said -
Vivek Agnihotri
While applauding Aamir Khan's decision to distribute the film on YouTube, Vivek Agnihotri also drew attention to the way OTT platforms take advantage of the makers.
Vivek Agnihotri
Vivek Agnihotri acknowledged that producers and directors like himself give in to OTT platforms' demands because they have no choice.
Vivek Agnihotri
The Bengal Files director continued that multinational companies like Viacom, Ambani's Jio, can take a stand and refuse to be exploited by OTT giants.
Vivek Agnihotri
The filmmaker also spoke about being disturbed psychologically because of the stories of grief and pain he hears. He said he is a very spiritual person who finds solace in spirituality. Vivek Agnihotri emphasised enough on the importance of family and that they are your medicine and doctor.
As The Bengal Files gears up for release, Vivek Agnihotri leaves us wondering - will more filmmakers dare to follow Aamir Khan’s lead, or will such bold moves remain the privilege of industry giants?