Samsung is vying to be one of the biggest players at CES 2026, pushing out products from televisions and gaming monitors to foldable gadgets, audio gear and artificial intelligence (AI)-powered home appliances. The Consumer Electronics Show takes place from January 6 to 9 in Las Vegas, and it’s obvious that Samsung is using the gathering as a platform not only to assert its hardware leadership but also its long-term AI ambition.
In the weeks before CES, the firm has been releasing its plans for what to expect at the show. Just to impress the point even further home, Samsung also has a contingent inside an entirely separate exhibition area at The Wynn (not part of CES). This area is intended to showcase how artificial intelligence connects its growing ecosystem of consumer products.
Next-Generation TVs
Samsung is set to unveil its next-generation television featuring the Micro RGB tech at CES 2026. The company has noted that this range will have further additions, with screen sizes from 55 inches all the way up to a whopping 115 inches.
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Samsung is pitching Micro RGB as a viable OLED alternative capable of delivering comparable image quality, albeit at a more wallet-friendly price point. This decision underscores Samsung’s continuous commitment to redefine the premium TV market by providing cutting-edge visuals without raising prices to new heights.
Gaming Monitors Take Centre Stage
Gaming monitors will be a second significant highlight. "Odyssey has been the torchbearer at CES for Samsung, and it looks like 2026 is no different.
The company is set to unveil its new Odyssey line-up, which represents what the South Korean technology giant claims is “the industry’s first 1000R-curved gaming monitor”, as well as the world’s first 6K glasses-free 3D gaming monitor. Alongside this, Samsung is rumoured to exhibit ultra-high-refresh-rate displays, some that are capable of hitting 1,040 Hz. New 5K, 6K and OLED monitors with the same gaming-sized edge are also rumoured to be part of the lineup.
Foldable Devices on Display
Foldable phones are also likely to be in the spotlight at the show. Samsung’s first tri-folding phone was announced toward the end of last year, and many attendees will finally have a chance to get an up-close look at it should it be on display.
There are also a great deal of whispers about a greater selection of foldable concepts with fresh aspect ratios, but these are more actionable as screen technology prototypes from Samsung Display than complete consumer-ready products.
New Audio Products
Samsung is also due to refresh its audio range. New Q-series soundbars are set to make their debut, as are a pair of new Wi-Fi-enabled speakers known as Music Studio 5 and Music Studio 7.
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These speakers are distinguished not just through performance but through design. Co-developed with the globally acclaimed Paris-based design duo, Erwan and Ronan Bouroullec, the headphones present a unique dotted texture and can play sound at ultra-high quality (32-bit 384 kHz) as well as Samsung’s AI-driven sound tuning.
AI at the Core of Everything
Linking all of these product segments is Samsung’s increasing focus on artificial intelligence. At CES 2026, the company will use it to present a 'single AI strategy' for inclusion across its Device eXperience division.
This effort to push AI extends far beyond entertainment gadgets. AI-connected home appliances A new line-up of AI-powered washing machines, air dressers/smart wardrobe solutions and robotic cleaners will be among the products Samsung will demonstrate.
The company is also expanding its partnership with Google, tying Gemini-powered capabilities into home products like refrigerators and wine cellars that have smart displays. These investments indicate that AI will be a key part of how users interface with Samsung devices (as well as their homes) in the coming years.
Samsung seems intent on proclaiming at CES 2026 that hardware innovation and AI are no longer distinct strategies but simply two sides of the same vision.