• Source:JND
Add as a preferred

CHATGPT, a popular chatbot designed to have human-like conversations with users and solve their most common and complex problems, such as writing codes, debugging them, or even planning an itinerary for trips, has become a major platform to drive the evolution of searches and the way people do their work.

Some of the most valuable companies in the world such as Microsoft, Google and China's Baidu have already established themselves as forerunners in the world of generative AI tools by incorporating them into their search engines and other services. Not only tech companies but also product and service-based firms are planning to integrate generative AI tools for better services and increased product functionality.

Companies integrating AI in their products and services:

Apple:

California-based Apple, which is the world's most valuable company, has reportedly entered the ongoing AI race. According to the media reports, Apple is planning to introduce an AI-powered health coach and a mood tracker which would let users get precise health-related coaching. However, it could be on a subscription basis. A report from Bloomberg suggests that the new platform could be called Quartz and will motivate users to stay healthy and work out every day.

Apple has been one of the major players in the health and wellness sector and offers a wide range of products including the Apple Smartwatch and a dedicated health app on all devices. Mark Gurman, a top tech scribe, highlighted that the employees from Siri and AI teams are already working on the development of the project which is expected to roll out next year.

Snapchat:

A popular social media platform that is used to share real-time pictures, videos and messages has also introduced an AI chatbot for its users. However, Snapchat's 'MY AI Chatbot' is not getting good reviews but the company has made the platform capable of doing vast amounts of tasks including answering queries and creating AI-generated photos.

TikTok:

Another popular social media platform, which is currently banned in India, is rumoured to be launching an AI-based feature that will allow users to create AI-generated profile pictures. The exact use cases are still unknown, but a report from The Verge states that TikTok could unveil the feature with more capabilities and not limit it to only creating filter-based profile pictures.

READ: Can Generative AI Tools Help Increase Productivity Of Humans? Explained

Why these big brands are moving towards AI?

OpenAI's developed ChatGPT has started a revolution in the world for generative AI tools and has already given a boost to businesses, human productivity, ease of solving tasks, and more, which is why technology giants have been moving forward to integrate generative AI tools.

Not only social media and service-based companies are looking forward to integrating AI, but companies like Opera and Samsung among others are also planning to enter the AI race which will definitely result in technological advancements. It is imperative to add that more developed tools can also help these businesses generate more revenues.

According to a recent study conducted by the National Bureau of Economic Research, it was discovered that AI aids in the resolution of 14 per cent of issues that employees have and that too faster. The report said that it helps newer employees progress up the experience curve by sharing the required knowledge.

“Artificial Intelligence is not just about automating tasks, it's about empowering people to focus on what they do best. By leveraging AI, we can streamline processes, eliminate redundancies, and provide actionable insights that enable individuals across industries to make more informed decisions, unlocking their full potential and driving productivity to new heights,” said Atul Rai, Co-Founder & CEO, of Staqu Technologies.