• Source:JND
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Amazon Prime Video, a popular streaming platform, will now be showing advertisements while you are watching the movies and TV shows. According to the official announcement, the platform will begin showing ads from January 29 with an aim to increase revenue. The company has already shared plans to integrate more advertisements in order to sustain itself during the current economic crisis.

Customers of Prime Video will be able to escape limiting commercials by paying an extra $2.99 a month. According to the company, this action will enable it "to keep increasing that investment over a long period of time and continue investing in compelling content."

READ: Amazon Prime Users Will Soon See Ads While Streaming Their Favourite Movies And Web Series; Full Details

However, the company plans to introduce the ads in the countries like the US, UK, Canada along with more regions. 

Amazon stated that it wants to have "meaningfully fewer ads than linear TV and other streaming TV providers" in an email issued to consumers. The email from the firm stated, "There is no change to the current price of your Prime membership, and no action is required from you."

Amazon Prime costs $14.99 a month, or $139 a year. Individual Prime Video subscriptions cost $8.99 a month. The company stated, "We will also offer a new ad-free option for an additional $2.99 per month." According to The Verge, the new price for ad-free streaming will raise Prime to a little under $18 and lower standalone Prime Video to slightly under $12.

READ: After Netflix, Amazon May Introduce Ad Based Subscription For Prime Video, Says Report

Further, the company announced that live events like sports or more will continue to feature ads. The move is being taken as competing streaming providers keep driving up subscription costs and promoting advertisements. On their most affordable packages, Disney Plus, Hulu, Max, Netflix, and Paramount Plus all have advertisements. Amazon invested almost $7 billion in live sports programming, Amazon Originals, and licensed third-party video content that was made available as part of Prime last year.