- By Ashish Singh
- Thu, 09 May 2024 12:47 PM (IST)
- Source:JND
Amazon Prime Video, a popular video streaming platform has already introduced new ways of advertising in between the content to promote the top-end subscription plans and now the streaming giant is planning to put ads on your screen when you hit the pause button.
According to The Verge, the company announced three new ad types that will entice members to buy promoted things. The company intends to place the shoppable carousels during ad breaks as you watch shows and films. If the user slides up on the carousel, they will be routed to the Amazon buying website.
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The brand advertisements will also be shown during TV shows, movies, and live sports matches. In addition, the ads can provide rewards such as Amazon shopping credits and pauses, allowing viewers to see the featured products and add them to their Amazon carts. Its presence will be limited to when the video is paused, the company has stated. The organisation hopes to improve engagement prospects by doing this instead of just offering a regular break.
The company has not announced when it will be rolling out the new advertising formats to the public but the reports suggest that it can be seen in the upcoming broadcast year which typically ends on August 31. If the users want a complete ad-free experience they will have to pay an additional monthly fee.
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Amazon Prime is hardly the first platform to feature such intrusive ads. Other services, such as Hulu, used a similar tactic back in 2019. Meanwhile, in January, Netflix signalled that it would try to justify its increased subscription pricing by attracting more advertisers to low-cost plans that feature ads.
As a result, more platforms are focusing on low-cost subscriptions with adverts in order to promote their brand and increase revenue.