• Source:JND

Amazon’s new Alexa+ AI assistant is still in a limited rollout, but the company has taken a smart step to widen access. Instead of keeping it locked to Echo speakers or Fire TV devices, Amazon is now letting users try Alexa+ directly through its website. That means you no longer need an Amazon smart device just to see what the upgraded assistant can do.

So far, Amazon has mostly kept Alexa+ restricted to a small group of users in the US since launch. The web-based access feels like a practical move, especially as the company continues to fine-tune the assistant before expanding it to other markets, including India. We’ve already seen AI tools like Gemini and ChatGPT work smoothly through browsers, so Amazon heading in the same direction makes sense.

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That said, access is still limited. The web version of Alexa+ only works for users who’ve been invited for early access, and at the moment, that’s still US-only. So while the door is opening, it’s not fully open just yet.

As for what Alexa+ on the web can do, it’s designed to function like most modern AI chatbots. You can ask questions, plan trips, and even get help with school-related tasks. Where Alexa tries to stand out is its connection to Amazon’s wider ecosystem. The AI version can control smart home devices, help with bookings, and handle a few everyday tasks on your behalf.

There’s also a memory feature, allowing Alexa to remember past conversations and pick up where you left off. Amazon is even testing features that let Alexa order groceries from its own catalogue and handle payments for certain services.

On top of that, Alexa+ supports multimodal inputs. Users can upload images and use built-in tools for things like visual understanding and video generation. Amazon is clearly experimenting to see what works best.

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After several delays and internal changes around its AI efforts, Amazon seems to be carefully shaping how Alexa fits into its long-term plans. While it’s still a work in progress, this web-based approach could help the company refine Alexa+ faster and, hopefully, deliver a more polished experience when it finally rolls out globally.


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