• Source:JND

Apple Macbook Buying Experience Updated: Apple has just updated the process of buying a Macbook or Mac, making it easier or less confusing for everyone. This new process of buying Macbook is designed to reduce the complexity by helping users to configure their Mac or Macbook  step-by-step. The process is similar to how iPhones and iPads are purchased online. This method helps users to select their preferred model and then customise it easily without being overwhelmed by too many technical options at once. This new process is now live in Global Apple Stores and on Apple Store India websites.

Macbook Buying Experience Made Simpler

Earlier, when you used to buy Mac, it meant choosing processor, memory, and even storage options on a single page. Confusing people and making it hard for non-technical people to properly understand the process. Apple has now simplified the process to buy the Macbook as this process prioritises simplicity.

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With the new interface, people will now have to first select their base Mac model. Then they can choose:

- Colour

- Processor

- Unified Memory

- SSD storage

- Stand type and Ethernet support

This step-by-step process divides the process into small, simpler tasks of just selecting what you need.

Dynamic Pricing and Accessories Additional

When you move from selecting one feature to another, the price automatically changes as per the components you have selected. This removes the need of simultaneously comparing different configurations and prices.

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While you buy Mac/Macbook, they also suggest the compatible accessories, such as:

- Magic Keyboard

- Magic Mouse

If you are a creator, you can also bundle Final Cut Pro and Logic Pro, which will then come pre-installed with the Mac.

Checkout and Specialist Support

Other than the configuration selection, the rest of the process of checkout remains the same. Customers can still:

- Check estimated delivery timelines

- Choose home delivery or store pickup

And for people who need help, Apple offers the “Shop with a Specialist over Video” service. This allows users to connect to Apple specialists and get personalised advice, product comparisons and buying guidance.


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