• Source:JND
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The Apple Store app is finally in India now and this is the first time the app will be available in the country after being available in other regions of the world for several years. The app can be downloaded from the App store and its main aim is to target Indian customers and enhance their shopping experience by providing easy access to Apple’s products and services, complementing its existing network of physical stores, authorized sellers, and third-party retailers.

Karen Rasmussen, Apple’s Head of Retail Online, expressed the company's excitement about the app's arrival in India: “At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections. With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple,” she said.

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 The Apple Store app offers various customizations tailored for Indian users. One of the key features is the "Products" tab, where users can explore Apple’s range of devices and accessories, learn about trade-in programs, and find financing options. Additionally, the "For You" tab provides personalized recommendations and a quick-access section for saved or favorited items.

Another feature to look out for is the "Go Further" tab, which will give customers the chance to connect with Apple Specialists for online Personal Setup sessions after the purchase is complete. Users can also access tips through short videos or participate in "Today at Apple" sessions held at local stores to get the most out of their devices.

A highlight of the app’s Indian version is its personalized customization options. Users can engrave devices like AirPods, iPads, and Apple Pencils with names, initials, or emojis in various languages. Additionally, Apple Watch orders and Mac configurations can be tailored to the customer’s preferences.

The app also provides flexibility in delivery, allowing Indian users to choose between home delivery or in-store pickup, making it even easier to access Apple products.

Apple’s launch of the app comes amid its growing presence in India. The company opened its first physical stores in Delhi and Mumbai in April 2023 and has plans to expand with new locations in Bengaluru, Pune, and the Delhi-NCR and Mumbai regions. This app rollout is a strategic step toward reinforcing Apple’s digital presence and offering a seamless, premium experience for Indian consumers, similar to what it provides in other markets. By blending personalized shopping, customization, and convenient delivery options, Apple is setting a new benchmark for customer engagement in India.

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