- By Ashish Singh
- Mon, 18 Sep 2023 03:17 PM (IST)
- Source:JND
Krafton India, the developer of the famous mobile game Battlegrounds Mobile India (BGMI), has launched a new campaign named 'BGMI Ki Boli.' This project recognises the BGMI gaming community's amazing linguistic variety, which includes 40 million players from various dialects, regions, and communities across India. BGMI has grown into a thriving hub where a distinct language, known affectionately as 'BGMI Ki Boli,' has spontaneously taken root, linking gamers in a rich cultural tapestry.
Srinjoy Das, Associate Director of Marketing at Krafton India, stated, "This campaign is an homage to our BGMI community and the thrilling universe of BGMI. It celebrates the extraordinary connection within our diverse gaming community and the unique dialect that has sprung from it. We are excited to present ‘BGMI Ki Boli,’ a testament to the harmony between our BGMI community and the unique vernacular that has originated from it. Stay tuned as we unveil an engaging community event for the fans."
As the BGMI community grows, in-game terms have spontaneously adapted to India's diverse linguistic geography, resulting in 'A New Boli.' This unofficial language, which is now widely understood, represents the strong link developed inside the BGMI group. Popular BGMI phrases like 'Aana Pure,' 'Patt se Headshot,' 'Masla ho gaya ji,' and 'Ridge pe banda' are as well-known as viral film dialogues.
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The campaign film itself combines advanced filming techniques with VFX and AI-generated sequences to create a seamless merging of reality and the virtual world—a true tribute to the gaming universe's immersive nature. 'BGMI Ki Boli' is more than just a remembrance; it develops a sense of solidarity and fraternity among gamers from various backgrounds.