• Source:IANS

In the latest twist in a bitter conflict over Apple's dominance over the iOS app store, "Fortnite" creator Epic Games said on Friday that the tech giant had hindered its ambitions to launch a games storefront on iPhones and iPads throughout Europe.

The video game publisher said that Apple had twice rejected the documentation it provided to open the Epic Games Store because some of the buttons and labels resembled those of its App Store.

In a series of posts on X, Epic stated, "We are following standard conventions for buttons in iOS apps, and we are using the same "Install" and "In-app purchases" naming conventions that are used across popular app stores on multiple platforms."

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"Apple's rejection is arbitrary, obstructive, and in violation of the DMA (Digital Markets Act), and we've shared our concerns with the European Commission," the spokesperson said. In March, under pressure from European regulators, Apple permitted Epic to start its own game shop on iOS devices in Europe.

Since 2020, Epic and Apple have been involved in a legal dispute over allegations made by the game company that Apple's practice of collecting commissions of up to 30% on in-app purchases made on its iPhone operating system (iOS) devices violated American antitrust laws.

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Apple put up revisions to its App Store standards at the beginning of the year in order to abide by certain DMA regulations that went into effect in March. The goal of the regulation is to facilitate users' ability to switch between competing services in Europe.