• Source:JND
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Meta has already made a significant name in the social media industry when it comes to offering features, monetisation policies and more. In a new update, the company has introduced new features for Facebook creators. Here is the list of new tools added.

A/B Testing for Reels:

Now that Facebook Reels have A/B testing capabilities, creators may compare the performance of various captions and thumbnail combinations. When creating a reel on a mobile device, this function allows for the testing of up to four alternative variations. The selected version will be automatically posted on the creator's page or profile, and the performance can be seen on the Professional Dashboard.

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Achievements Hub and Rewards:

In the Professional Dashboard, Facebook now offers the Achievements Hub, where creators can track their accomplishments in a number of areas, such as Education, Stars, Reels, and Progression. "Reels streaks," a new achievement, honours creators who regularly publish Reels. Facebook is also experimenting with incentives for hitting milestones, such as more exposure in the Feed or a "Rising Creator" label on the page or profile of the creator.

Weekly Challenges:

Creators can take part in weekly challenges aimed at advancing their creative journeys once they have finished all Progression levels. Achieving a particular number of Reel plays or interactions, posting or replying to comments, and other objectives are examples of these challenges.

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Content Management:

The Professional Dashboard now has a content management tool that lets creators organise and manage all of their videos, Reels, and articles in one location. In addition to viewing each post, creators have the option to move or hide them from their pages or profiles or to trash them. Moreover, insights into content performance are offered, simplifying content administration.

Enhanced Insights:

Professional Dashboard Insights now provides extensive data going back 90 days, giving content producers a deeper knowledge of the long-term performance of their work. Additional Reel-specific data have been included, such as an audience retention graph, distribution scores, and Reel-specific Reach. Replays are now included in reel plays analytics, providing useful information about the performance of the material.

Creator Support Hub:

In order to simplify creators' search for answers and access to relevant Help Centre articles, the Professional Dashboard's Creator Support Hub offers search and shortcuts. The information retrieval method is simplified by shortcut connections to frequently searched topics, such as monetisation eligibility and meta-verified items.