• Source:JND
Add as a preferred

Days after announcing the AI Overviews feature widely at its annual I/O conference, Google, an Alphabet-owned company, announced on Tuesday that it will begin testing search and shopping ads in its AI-generated answers in the US.

According to the company's blog post, sponsored ads will show up in AI Overview's "sponsored" section based on the information and relevancy of the query. Google has been attempting to expand its hegemony in the field of generative AI technology beyond traditional search advertising.

For those who are unaware, the company has announced the feature as a utility feature that allows users to receive accurate summaries and quick information about their queries, essentially eliminating the need to read long-format content. The feature is currently being rolled out to users in the United States and may become available to users worldwide in the coming months. Google has not confirmed the feature's availability for Indian users as of this writing.

READ: iPhone 16 Launch Date: Apple To Launch iPhone 16 In September? Production Likely To Begin Next Month

By incorporating AI into its search engine, it hopes to increase ad sales, which are a significant source of income for the tech giant. In the first quarter that concluded on March 31, Google recorded a 13% increase in advertising sales, totalling $61.7 billion. The business promised to keep experimenting and learning new ad formats while gathering input from sponsors.

READ: Centre Flags Vulnerabilities In Microsoft Windows, Office And Bing Users; 5 Tips To Be Safe

Alphabet demonstrated last week at its I/O conference how it is advancing AI across its businesses, including upgrades to its well-known search engine and a more robust Gemini chatbot. It introduced a number of features, including visual search, Project Astra, and others. Not only that, but Google Gemini's upcoming features will assist you in planning your trips, meals, and other activities.

Also In News