HDR10+ Advanced Tech Revealed By Samsung To Rival Dolby Vision 2: Here’s What’s New

Samsung has now announced HDR10+ Advanced, a large evolution of its HDR10+ format, first being made available on the company’s high-end 2026 TV range. The news arrives hot on the heels of Dolby announcing its Dolby Vision 2 plans, as well as one in the eye for rival HDR format competition. Created for the next generation of higher, better TVs, HDR10+ Advanced offers an ultra-high-definition picture quality and smarter content optimisation.

What’s New in HDR10+ Advanced

HDR10+ Bright: Enhanced Picture Mode

Its key feature sounds like the setting on a vacuum cleaner: HDR10+ Bright and, through the medium of a neckbearded man with fingerless gloves wearing calculators for earphones, what this means is AI processing coupled with extended metadata to ramp up brightness, widen contrast and expand colour volume. This mode is designed for 4,000-5,000 nit peak brightness displays that are capable of up to 100% BT. 2020 colour coverage, so it’s perfect for Samsung’s forthcoming Mini-LED and Micro RGB TVs.

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HDR10+ Genre: Smarter Content Recognition

HDR10+ Advanced is capable of auto-adjusting tone mapping and colour representation depending on the type of content, making use of AI-based scene recognition or creator-inserted metadata. Whether you are watching a film, sports or animation, the TV will adapt colours and contrast to reflect — providing dramas with a natural complexion, sports with lifts and animations with brighter colours.

Intelligent Motion Smoothing

One key creator-focused upgrade is called Intelligent Motion Smoothing, which allows content producers to specify the amount of frame interpolation that should be applied in each scene. TVs can then vary the degree of motion smoothing according to conditions such as ambient lighting, type of content or viewer preference for more accurate smoothness without a soap opera-like look.

Local Tone-Mapping and Colour Control

Samsung has brought in a more sophisticated, zone-based tone-mapping system that is said to improve shadow detail as well as highlight control while reducing blooming. What’s more, advanced colour control even further refines the colour metadata information to permit TVs to display smooth and exact gradation of colours as they transition from one brightness level to another.

HDR10+ Intelligent Gaming

HDR10+ Advanced technology also delivers an innovative real-time tone-mapping feature for cloud-supported gaming, automatically adjusting screen brightness and contrast depending on lighting conditions in the room for a more responsive, visually consistent gaming experience.

A Direct Challenge to Dolby Vision 2

A Flat-Out Challenge to Dolby Vision 2 formed in the spirit of ominous clouds overpowered with thunder into the night sky.

In releasing HDR10+ Advanced, Samsung is very obviously drawing a line in the sand between its approach to next-gen AV and Dolby Vision 2 – providing like-for-like (and even sometimes better) brightness management capabilities alongside metadata use and creator control. But Samsung still refuses to support Dolby Vision in its TVs, instead doubling down on HDR10+.

Release, Compatibility, and Availability

Samsung has yet to demonstrate the feature publicly, but we have seen a simulated side-by-side comparison in person on the company’s 115-inch Micro RGB TV for media in select theatres. The demo revealed appreciable gains in shadow detail, colour depth and highlight control.

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Samsung should make available at CES 2026 an extensive technical showcase of supported TV models and specifications for HDR10+ Advanced TVs that will debut alongside their 2026 lineup – probably around May.

Amazon Prime Video recently unveiled support for HDR10+ Advanced, with Netflix and Disney+ likely following suit, as they can theoretically play standard HDR10 streams. The key will be whether studios and streaming services adopt additional metadata layers necessary for unlocking these enhanced experiences.

Should You Wait for HDR10+ Advanced TVs?

If you're shopping for a 2026 flagship-quality Samsung TV, be aware that HDR10+ Advanced will come standard as long as your screen features high brightness Mini-LED or Micro RGB technology. 2025 flagships may get firmware-based support; this remains unconfirmed.

Stay tuned for more and we'll bring you the first live demos at CES 2026 in January. For now, HDR10+ Advanced is Samsung’s bold statement — its answer to the next-gen Dolby Vision 2 format and an attempt to elevate display technology.