- By Ashish Singh
- Tue, 13 Aug 2024 08:51 PM (IST)
- Source:IANS
The average selling price of 5G smartphones in India dropped by 22% to $293 (about Rs 24,000) in the second quarter (Q2), while the country's market share climbed to 77% from 49% in the same period last year, according to report.
In the April–June quarter, around 27 million 5G devices were shipped.According to the International Data Corporation (IDC), the Indian smartphone market sold 69 million devices in the first half of 2024, representing a YoY (year-over-year) rise of 7.2%. 35 million smartphones were supplied in the second quarter, a 3.2% YoY increase in the market.
Despite the fact that shipments have increased year over year for the fourth consecutive quarter, the research noted that weak consumer demand and rising average selling prices (ASPs) continue to restrict swift annual recovery.
According to Upasana Joshi, Senior Research Manager, Devices Research, IDC India, "vendors started to launch new smartphones, especially in the mid-premium/premium segment (mostly China-based vendors) from mid-quarter onwards, for monsoon sales in July and August, aside from old inventory clearance in the first half of the quarter."
The entry-level (sub-$100) market had a sharp dip, falling 36% YoY to 14% of the market share from 22% of it the previous year. Xiaomi remained at the top of this market, with Poco and Realme following.Shipments increased by 8% year over year to the mass budget (above $100 and below $200) segment.
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The top three brands, accounting for 60% of this market, were Vivo, Realme, and Xiaomi. As per the research, the premium segment had a decrease of 37% in unit terms and held a 2% share.
The iPhone 13, Galaxy S23FE, iPhone 12, and OnePlus 12 were the important models. Apple's market share climbed year over year to 61%, while Samsung's grew to 24% from 21% the previous year.Shipments through online channels climbed by 8% YoY in Q2, and their percentage rose to 50% in Q2 from 47% in Q2 2023.-
