iPhone 17 Series: Apple’s upcoming iPhone 17 lineup might be getting a fresh coat of paint—this time in a soft purple hue. A recently leaked image circulating on Weibo suggests a new colour called “Lilac” is in the works. However, reports from Phone Arena hint that Apple may officially label it “Lavender” instead. That slight naming discrepancy might just be a translation mix-up, which isn’t unusual when relying on browser tools.

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Image Credits: Android Headlines

Still, the key takeaway is this: Apple seems set to introduce a new purple shade for the iPhone 17 series, just like it did with the iPhone 16. If you’ve followed Apple’s colour choices over the years, you’ll remember the bold purple iPhone 12 and the more subdued version that came with the iPhone 14. Based on what we’ve seen, the iPhone 17’s Lavender sits somewhere in between—not too deep, not too pale.

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But there’s a catch—the new colour might only show up on the base iPhone 17 model. That wouldn’t be out of character for Apple. Other tech giants like Samsung and Google also reserve unique colour options for specific models, so this wouldn’t be anything new. For now, it looks like Lavender will be exclusive to the standard iPhone 17, with no sign of it on the iPhone 17 Plus, iPhone 17 Pro, or iPhone 17 Pro Max.

As always, keep in mind this is still unofficial. Apple hasn’t confirmed any of this, and things could shift before launch. It’s also possible the other models will get their own standout colours.

Apple is expected to unveil the iPhone 17 lineup in September, sticking to its usual fall release window. There’s no confirmed date yet, but we’ll likely see the full reveal at the company’s annual keynote event, possibly during WWDC.

What’s Inside the iPhone 17 Series? Here’s What We Know So Far

When it comes to performance, the iPhone 17 Pro and iPhone 17 Pro Max are expected to get a serious boost thanks to Apple’s upcoming A19 Pro chip. Meanwhile, the standard iPhone 17 might stick with last year’s A18 processor—the same one found in the iPhone 16. If Apple goes this route, it could once again draw flak for repeating a move that didn’t sit well with some fans during the iPhone 14 cycle.

On the memory front, the Pro Max could be in line for a bump up to 12 GB of RAM, while the rest of the lineup is likely to settle at 8 GB. That extra headroom could help with multitasking and performance-heavy apps, especially for power users.

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Image Credits: Wylsacom / YouTube

Battery upgrades are also expected across the board. While not massive, the improvements should give users a bit more longevity—especially on the standard iPhone 17, which is rumoured to feature a slightly larger display. Fast charging might see a small bump too, with support for 35W speeds. Still, that’s not quite on par with many Android rivals that already push beyond that.

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One of the more interesting rumours involves thermal management. Apple may equip the iPhone 17 Pro Max with a vapour chamber cooling system—a move aimed at keeping performance steady during intensive tasks like gaming or 4K video editing.

While none of this is confirmed yet, it gives us a pretty good idea of what Apple might be planning under the hood for its next-gen iPhones.