The second half of 2025 is set to bring two of the year’s biggest smartphone launches. Google will unveil the Pixel 10 lineup on August 21, while Apple is widely expected to introduce the iPhone 17 series around September 9. With both flagships arriving within weeks of each other, many buyers are left wondering whether to pick Google’s latest Pixel 10 Pro or wait for Apple’s iPhone 17 Pro. Here’s a detailed comparison of what to expect from the two Pro models before you make a decision.

Design and Display

Apple is reportedly making some noticeable changes to the iPhone 17 Pro’s look. The device could return to an aluminium frame and expand its camera bar to accommodate the triple-lens system. It should retain features like the Action button, USB-C port, and the new camera control key. Google, meanwhile, is unlikely to overhaul the Pixel 10 Pro’s design, but leaks suggest it may introduce bolder colour choices to set it apart from the Pixel 9 Pro.

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When it comes to displays, both phones are expected to feature 6.3-inch panels with a 120Hz refresh rate and up to 3000 nits of brightness. Apple will use its Super Retina XDR technology, while Google is sticking with an OLED panel.

Cameras

Apple is focusing heavily on photography upgrades. The iPhone 17 Pro could carry three 48MP sensors — wide, ultrawide, and telephoto — with the telephoto lens offering up to 5x optical zoom. For selfies, Apple might equip it with a 24MP front camera. Google’s Pixel 10 Pro, however, may edge ahead in resolution with a 50MP main sensor, a 48MP ultrawide, and a 48MP telephoto, also offering 5x zoom. On the front, a 42MP selfie camera could make it one of the sharpest in the industry.

Performance and Battery

Under the hood, the iPhone 17 Pro is expected to run on Apple’s next-gen A19 Pro chip, paired with 12GB RAM and storage options going up to 1TB. The Pixel 10 Pro will debut Google’s Tensor G5 processor, made by TSMC, and offer up to 16GB RAM with the same 1TB maximum storage.

Battery details for the iPhone 17 Pro remain unclear, though reports suggest Apple will boost capacity over the iPhone 16 Pro. Google’s Pixel 10 Pro, on the other hand, is tipped to come with a 4870mAh battery and 29W charging support.

Price Outlook

Pricing could also influence the buying decision. The iPhone 17 Pro is expected to start at around ₹1,25,000 for the 256GB variant. The Pixel 10 Pro may be more affordable, likely launching at about ₹1,09,999 for the same storage option.

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Final Take

Both flagships are shaping up to be powerful choices, with Apple focusing on a refined design and performance boost, while Google aims to deliver better camera resolution and more RAM at a slightly lower price. For those who prioritise iOS and Apple’s ecosystem, waiting for the iPhone 17 Pro might be worthwhile. But if you want a high-end Android device with a sharper selfie camera and more memory options, the Pixel 10 Pro could be the smarter pick.