- By Prateek Levi
- Mon, 13 Jan 2025 06:51 PM (IST)
- Source:JND
Apple's Market Share: Apple is facing an acute crisis of losing customers worldwide, as it has sold fewer iPhones as compared to its Chinese counterparts last year, this is due to the absence of Apple Intelligence in its largest existing market outside of US.
As per reports from Counterpoint Research, the iPhone's market share dropped 18 points in the year 2024. Meanwhile, Samsung Electronics also saw a decline in share, with faster-growing Chinese Android brands like Xiaomi and Vivo gaining ground. Apple has posted a two percent decline in its sales for the full year, as per the reports from the research, and this came at a time when the broader global market grew by four percent globally.
ALSO READ: Jio Brings 5G To Siachen Glacier: A Milestone For India’s Connectivity
Apple, based in Cupertino, California, has been working to catch up in the field of Artificial Intelligence (AI), with AI features being introduced gradually since the release of the iPhone 16 in September. These AI features are however, not yet available in China, which is the world’s largest smartphone market, as the company is yet to give out features such as AI writing capabilities and image generation by means of securing local partnerships.
“Apple's iPhone 16 series was met with a mixed response, partly due to a lack of availability of Apple Intelligence at launch,” Counterpoint director Tarun Pathak said. “However, Apple continued to grow strongly in its non-core markets like Latin America.”
Motorola from the Lenovo group and Shenzhen-based Huawei Technologies and Honor Device were the brands that secured their place in the top 10 spots of the fastest-growing brands according to research. Chinese smartphone makers are all developing their own in-house AI tools and agents, which sometimes may include services that can perform tasks autonomously on the user's behalf.
