- By Prateek Levi
- Thu, 06 Mar 2025 01:42 PM (IST)
- Source:JND
Karan Aujla and Sony India: Sony India has announced Karan Aujla, the renowned music sensation who needs no introduction, as the new face of its audio product category, tanding firm with its commitment to deliver premium and high-quality sound experiences which lets you enjoy music in its true glory. The campaign starring Karan Aujla launches today, kicking off a multi-channel promotional effort across digital platforms, outdoor activations, and retail outlets.
Karan Aujla on the Partnership
Talking about the association, Karan Aujla shared his excitement:
"Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to the audience."
Sony India’s Take on the Collaboration
Sony India’s Managing Director, Sunil Nayyar, highlighted why Aujla was the perfect choice:
"Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with the audience, and passion for high-quality sound make him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere."
Expanding the ULT Power Sound Lineup
This announcement gives an extra boost and impetus to Sony India while it continues to grow its portfolio under the ULT Power Sound sub-brand, which first debuted in 2024. ULT Power Sound is for pure music lovers who don't like to compromise on the quality of sound, it produces powerful and deep sound that will make you groove and with that thumping base, it will make your heart pulsate.
The ULT products include a variety of products that include headphones and wireless speakers crafted to deliver an immersive sound experience and are loaded with advanced audio tech like noise cancellation, deep bass for bass lovers and top-class clarity. All this is reflected in the response that ULT products have received with a 2X year-on-year growth.
