Meta Acquires Limitless, Maker Of AI Conversation-Recording Pendant

Meta has bought Limitless, the AI startup once known as Rewind, in a further signal that it is ramping up its efforts around AI-powered wearables. Limitless is most famous for its AI pendant that could capture real-world conversations and transform them into searchable, AI-infused notes. After the purchase, the company plans to no longer sell hardware and will wind down parts of its current product offerings.

What Happens to Limitless Customers Now?

Limitless has confirmed that it will:

- Stop selling its hardware devices, including the Limitless pendant

- Continue supporting existing customers for one year

- Move all paying users to its Unlimited Plan at no extra cost

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However, not everything survives the transition. The startup’s original desktop product, Rewind — which recorded on-screen activity and made it searchable — will be phased out as part of the shutdown of non-pendant software.

From Rewind App to AI Pendant to Meta

Limitless started life as Rewind, a software tool that logged your digital activity so you could “search your memory” later. Last year, it pivoted into hardware, launching the $99 Limitless pendant — a small wearable that clipped to clothing or hung like a necklace and continuously recorded conversations for later AI processing.

The device joined a growing but still experimental category of AI hardware, alongside products like the Friend pendant and other “life-logging” or assistant-style wearables. Competition in this space has intensified as giants like Meta and OpenAI move closer to their own AI-first devices.

Why Meta Wants Limitless

In its announcement, Limitless said it shares Meta’s vision of bringing “personal superintelligence to everyone,” particularly through AI-powered wearables. Meta is already heavily invested in this category with products like Ray-Ban Meta smart glasses and its upcoming in-lens display glasses.

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Limitless is expected to slot into Meta’s Reality Labs wearables team, helping accelerate work on AI features and user experiences — more likely for smart glasses than for a standalone AI pendant.

The Bigger Picture

Limitless’ founders openly acknowledged that the landscape has changed: AI is no longer fringe, and hardware+AI is no longer “ludicrous” — but it’s also now dominated by a handful of very large players.

Instead of trying to compete head-on, Limitless is effectively folding into one of those giants. For users, that means one more indie AI hardware experiment is over. For Meta, it’s another building block in its plan to put AI on your face, in your ears, and eventually, everywhere you go.