• Source:Reuters
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OpenAI, the company behind ChatGPT, is in favour of a California bill that would require internet businesses to label AI-generated content. This content might be anything from innocuous memes to deepfakes that propagate misleading information about political candidates.

So yet, AB 3211 has received less attention than California's state artificial intelligence (AI) law, SB 1047, which mandates that AI developers assess certain of their own models for safety.

The law has been opposed by a number of IT companies, including Microsoft-backed OpenAI.

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According to the state's legislative database, California state lawmakers attempted to introduce 65 bills pertaining to AI this legislative season. These bills included provisions to guarantee that all algorithmic decisions are impartially proven and to safeguard the intellectual property of departed individuals from being exploited by AI companies. Numerous bills have already expired.

Based in San Francisco According to a letter written to California State Assembly member Buffy Wicks, the bill's author, OpenAI thinks that transparency and provenance standards, including watermarking, are crucial for AI-generated material, particularly during an election year.

Experts are worried about the role artificial intelligence (AI)-generated content may play in a third of the world's countries that will be holding polls this year. AI-generated content has already been significant in several elections, such as the one in Indonesia.

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OpenAI Chief Strategy Officer Jason Kwon stated in the letter, which was reviewed by Reuters, that "new technology and standards can help people understand the origin of content they find online, and avoid confusion between human-generated and photorealistic AI-generated content."

The state Assembly has previously approved AB 3211 by a vote of 62-0.
It was approved by the Senate Appropriations Committee earlier this month, allowing the full state Senate to vote on it. By the end of the legislative session on August 31, if it succeeds, it will go to Governor Gavin Newsom for a sign or veto by September 30.

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