• Source:JND
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Realme 13 Pro 5G Series is all set to launch on July 30 and will be a successor to Realme 12 Pro series. The company has already been teasing the AI features and the camera. In the exclusive conversation with Jagran English, Francis Wong, Product Marketing Head, realme, confirmed the AI features and camera specifications.

1. What camera innovations can we expect in the realme 13 Pro and 13 Pro Plus, especially with the rumoured 50MP 3X periscope camera in the Pro Plus variant?

Powered by the HYPERIMAGE+ architecture, the realme 13 Pro Series 5G, positioned as the Ultra Clear Camera with AI, boasts first-class optics and cutting-edge AI capabilities that together promise to deliver an experience on par with professional DSLR cameras. The realme 13 Pro+ features a dual main camera system, a 50MP OIS main camera with the world’s -first Sony LYT-701 camera sensor, and a 50MP periscope telephoto camera with the Sony LYT-600, supporting 3x optical zoom. The advanced system enables the phones to deliver exceptional image quality in a wide range of scenarios, from low-light settings to stunning portraits.

2. Can you discuss any new camera features or improvements that realme plans to introduce in its mid-premium smartphone series?

In the realme 13 Pro Series 5G, we are introducing several groundbreaking AI-driven features to revolutionize smartphone photography. Our new HYPERIMAGE+ technology, the industry's first AI photography architecture, consists of three layers: flagship optics, on-device AI imaging algorithms, and cloud-based AI image editing. This comprehensive approach significantly enhances the visual quality of photos and videos, allowing users to capture professional-grade pictures right from their smartphones. The realme 13 Pro Series 5G, powered by the HYPERIMAGE+ architecture, is equipped with first-class optics and cutting-edge AI capabilities. It features a dual main camera system, including a 50MP OIS main camera with the world’s first Sony LYT-701 camera sensor, and a 50MP periscope telephoto camera with the Sony LYT-600, supporting 3x optical zoom. This advanced system enables exceptional image quality in various scenarios, from low-light settings to stunning portraits. We've also integrated our AI HyperRAW Algorithm, which boosts image clarity and dynamic range to capture authentic light and shadow with true-to-life results.

3. What is realme’s strategy for targeting the mid-high smartphone segment with the upcoming realme 13 Pro series?

realme's strategy for targeting the mid-high smartphone segment involves the upcoming realme 13 Pro series. The primary focus of our strategy is to improve the quality of our products across all segments, including mid-high. This emphasis on quality is integral to our overall portfolio of realme smartphones. With the launch of the realme 13 Pro series, we aim to offer superior-quality smartphones that cater to the needs and preferences of customers in the mid-high segment. Our goal is to provide an enhanced user experience through improved product quality, thereby strengthening our position in the mid-high smartphone market.

4. What market trends or customer feedback influenced realme's focus on the mid-high segment for the realme 13 Pro series?

One of the significant market trends we've observed is a growing demand for smartphones with advanced features such as high-quality cameras, long-lasting battery life, and powerful processors in the mid-high price segment. Additionally, there has been an increased need for smartphones that can handle multiple tasks efficiently, which typically fall into the mid-high range. Customer feedback also played a crucial role in shaping our focus. Many of our customers expressed a desire for devices that offer a premium experience, including superior design, robust performance, and innovative features, without a hefty price tag. We have also noticed a trend among consumers who are willing to invest a bit more in their smartphones for enhanced features and better longevity, indicating a shift towards the mid-high segment. The realme 13 Pro series is our response to these market trends and customer feedback. It aims to deliver top-tier features and quality that align with the expectations of customers in the mid-high segment.

5. Can you provide examples of AI-driven features that will be available in the realme 13 series?

The realme 13 Pro Series 5G boasts advanced functions like AI Pure Bokeh, AI Natural Skin Tone, and AI Ultra Clarity. AI Pure Bokeh accurately identifies different elements in a scene and applies targeted algorithmic optimizations to create realistic cinematic portraits. AI Natural Skin Tone enhances the natural appearance of various skin tones using on-device AI processing. Lastly, AI Ultra Clarity, a cloud-based AI image editing feature, can significantly enhance low-resolution photos to deliver stunning quality images.

These innovative features in the realme 13 series mark a significant step forward in our AI innovation, promising an unparalleled photography experience for our users.

6. In what ways does realme see AI transforming the future of smartphone technology?

At realme, we see AI as a game-changer for smartphone technology. We believe it will transform smartphones into intelligent devices that adapt to user behavior and preferences. For example, an AI-powered smartphone could automate tasks like adjusting alarms or suggesting commute routes. We also envision AI personalizing the user experience, making our devices more intuitive and user-friendly. This could include personalized content recommendations or adaptive settings. In essence, we see AI making smartphones smarter, more accessible, and personalized, turning them into more than just communication devices - they could be personal assistants, health trackers, learning tools, and much more.

7. What are realme’s future plans for AI integration in upcoming smartphones?

We have positioned ourselves as the "AI Popularizer" in the smartphone industry. We are pioneering the release of the Next AI IP and establishing the NEXT AI Lab to drive innovation in this field. Our focus is on three main areas: AI imaging, AI efficiency, and AI personalization. We are committed to expanding the use cases for these technologies in our upcoming smartphones. For instance, AI imaging could enhance photo quality, AI efficiency could optimize battery usage, and AI personalization could tailor user experiences based on individual preferences. Our aim is to bring an exceptional AI experience to at least 100 million users over the next three years. This is a testament to our commitment to making advanced technology accessible to a wider audience. Moreover, we are leading innovation with a revolutionary AI strategy that enhances the user experience for all smartphones, not just high-end devices. We believe that everyone should benefit from the advancements in AI, regardless of the device they own. Our future plans for AI integration revolve around enhancing user experience through personalized, efficient, and superior imaging capabilities, and making these advancements accessible to a broader user base.

8. How does realme plan to leverage AI to improve the performance and functionality of its devices?

At realme, we plan to leverage AI in several ways to enhance the performance and functionality of our devices. Our primary focus is on making smartphones smarter and more user-friendly through innovative AI features. For instance, we are enabling features like AI Night Vision that adapts to low light conditions for better photography, and AI Smart Removal that intelligently removes unwanted objects from photos. We are integrating NEXT AI with the UI to automate routine tasks, providing users with effortless efficiency. This could include adjusting settings based on user behavior or automating tasks such as alarms or reminders. Another feature we're working on is AI Smart Loop, which recognizes selected content and suggests the most relevant apps for sharing. This makes it easier for users to share content across different platforms. Importantly, while we develop these AI capabilities, we prioritize user privacy and security. We have stringent measures in place to protect data while developing the Next AI platform. This ensures that while our users enjoy enhanced functionality and performance, their personal information remains secure.

9. Are there any specific AI technologies or partnerships that realme is exploring for future smartphone releases?

realme is always looking for partnerships and collaborations that can bring innovation to our products. In the past, we have collaborated with well-known global designers to deliver exceptional designs, such as Matteo Menotto, and Ollivier Savéo among others. We have also incorporated Sony sensors in many of our smartphones, offering the best technology available at the time. By staying at the forefront of technology and design, we strive to provide the best to our users and will continue to explore collaborations that align with our goals.