• Source:JND
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South Korean tech giant Samsung launched its new BESPOKE Double Door refrigerators in India today. Available in a wide spectrum of colours, the refrigerators ship with refreshing looks to serve the style lovers. The Double Door range is available in two variants: BESPOKE Premium Cotta Steel and BESPOKE Glass for personalised aesthetics.

According to Saurabh Baishakhia, Senior Director of Digital Appliance Business at Samsung India, the modern Cotta offerings are inspired by the traditional cotta design to add a nostalgic touch to Indian kitchens. The model gets Convertible 5-in-1 cooling options (Normal, Seasonal, Extra Fridge, Vacation and Home Alone) and ample storage space to serve an urban family.

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Secondly, the BESPOKE Glass variant's SmartThings AI Energy Mode offer intelligent energy consumption that translates into savings in electricity bills. The Wi-Fi model can be controlled using the SmartThings app to adjust performance. Additionally, the Power Cool feature increases the speed of cooling, which will help chill beverages and food faster.

The company's Twin Cooling Plus technology allows independent cooling across the fridge and freezer compartments. It prevents the exchange of smell of food items between the two. Dual evaporators in the appliance help balance the humidity level for the longevity of food items and minimise waste.

Plus, the Optimal Fresh+ feature ensures food items stay fresh for an extended period. With these offerings, Samsung aims to enhance "convenience, style, and sustainability" in daily life. Here are the prices of these models.

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Samsung BESPOKE Double Door Refrigerators Price

At a starting of Rs 30,500, the refrigerators will be available across Samsung's offline stores and Samsung Shop online platform in India. The BESPOKE Premium Cotta model comes in four capacities: 236L, 256L, 301L and 322L, priced between Rs 30,500 to Rs 42,500. It is available in Cotta Beige and Charcoal (Dual Tone) and Cotta Charcoal.

On the flip side, the BESPOKE Glass model comes in two storage trims: 415L and 465L and is priced between Rs 54,000-57,800. It ships in two versions: Clean White and Pink Glass (Dual Tone) and Clean Black Glass.