• Source:JND
Add as a preferred

Samsung BKC: South Korean tech giant Samsung announced the launch of its first 'Online-to-Offline (O2O) lifestyle store' at Jio World Plaza mall, Mumbai on Tuesday. Spanning across 8,000 sq ft, the outlet is divided into eight dedicated zones to serve a range of customers. These include tech gadgets buyers, home appliance consumers and service center-related queries for a resolution if you face any problem with a premium Samsung offering.

Located in the business nucleus of Bandra Kurla Complex, the store showcases the premium products of the brand via personalised experience and real-life demos. The company has adequately focused on 2023's buzzword - AI during the demo as it flaunted the connected ecosystem of its devices. Jagran English experienced a range of products including AI-charged smartphones to tablets, laptops, TVs, refrigerators, washing machines, kitchen appliances and more at the event.

Also Read: Samsung S24 Ultra, S24 Plus, S24 Price, Offers: Get Free Variant Upgrade, Wireless Charger Along With Other Discounts And Trade-In Bonus

JB Park, President and CEO of Samsung, Southwest Asia at Samsung BKC. (Image:Vikas Yadav/JE)

The company aims to intermingle the offline and online mix for buyers that includes the comfort of online shopping and reliable in-person assistance at official stores. While the products can be delivered across the country, Mumbai residents can take advantage of buying the product from Samsung's website and pick up the order from Samsung BKC in the next two hours. Apart from the exclusive shades of the S24 lineup, the company will also offer 'free first-of-its-kind gen AI enabled personalisation' on the latest handsets. The pre-bookings for the Galaxy S24 series are now live at the BKC store.

Samsung will also offer learning workshops via the massive screen right at the centre and lifestyle zones of the round product showcase. These 'Learn @ Samsung' events and workshops will revolve around photography, videography, digital art, cooking, fitness, music and more. At the Creator’s Workshop, users can customise their mobile covers.

Interactive screen right at the entrance of Samsung BKC. (Image:Vikas Yadav/JE)

Samsung's premium customers can also preview the company's products that are yet to launch in India. The BKC unit will also offer service centre-related facilities to buyers. People buying "two or more SmartThings enabled products" can avail of a free SmartThings set up via service engineers. The connected smart device eco-system (via SmartTings) and lifestyle zones will showcase the possibilities of the technologically interconnected system. Here are more details on these zones.

Mobile Zone (Image:Vikas Yadav/JE)

Mobile Zone: Right at the core, the rounded showcase will incorporate the company's flagship models such as the Galaxy S series and Galaxy Z series smartphones, Galaxy Book laptops, S series tablets, Galaxy watch models and more.

Also Read: Galaxy Ring: After S24 Series Launch, Samsung Teases Smart Ring At Galaxy Unpacked 2024; All You Need To Know

Hobby Room (Image:Vikas Yadav/JE)

Hobby Room: This space houses an 85-inch QLED (8K) TV, gaming monitors and laptops for an immersive gaming ride for customers.

Home Office (Image:Vikas Yadav/JE)

Home Office: The area will demonstrate office use cases of the television or monitor for video and Galaxy Buds for audio output during calls, multiple screens for refined productivity, multitasking and other work-from-home use cases.

Home Atelier (Image:Vikas Yadav/JE)

Home Atelier: In this area, the company has demonstrated its premium TV range including the 8K models, The Frame and more. Plus, the AI-packaged Smart Yoga mat will offer real-time updates on a user's yoga postures after linking a Samsung TV.

Private Cinema Zone (Image:Samsung)

Private Cinema: This arena welcomes customers to a 110-inch MicroLED TV, lights, sound bars and other household items, all connected with each other via the brand's SmartThings app.

Moreover, other lifestyle zones at the store include Home Café (for bespoke refrigerators with custom colour options and vacuum cleaners), Connected Kitchen (with a professional Chef and an AI-enabled refrigerator for recipe recommendations and more), Intelligent Closet (dedicated to AI-powered washing machines and more).

Also In News